市场转型下宜宾移动竞争战略研究

《市场转型下宜宾移动竞争战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文市场转型下宜宾移动竞争战略研究姓名：赖可申请学位级别：硕士专业：工商管理指导教师：何耀琴20071001西南交通大学硕士研究生学位论文第Ⅱ页场份额和保存存量用户下，实旋差异化战略。第六章为宜宾移动竞争战略的组织保障。主要介绍宜宾移动在明确差异化战略后，组织机构、人力资源及相关部门的变化和保障。第七章为宜宾移动竞争战略的效果。主要介绍了宜宾移动在实施竞争战略后，信息化和市场规模上的效果。关键词：移动通信市场转型竞争战略西南交通大学硕士研究生学位论文第ⅡI页ABSTRACTFrom“movingtheexpertwhocomm

2、unicatesbyletterto””movingtheinformationexpert”，thoughthedepthbeingonlythechangeofoneword,butbeingORetoarriveatpracticefromconceptchanges．Innewonewheelcompetition,st瑚gththatthecompetitoraccumulatesthestrengthisabletobringbiggerimpingementtobiggerimpingementdevelopmentofdispla

3、cementwithoutburst，the13它rsonattackinginretaliationbigandpowerful．Chinesedisplacementkeepsveryhighmarketsharein2006，isaloneoneelegant,havecausedconcernsamongeveryaspect，havecontrolledplusthegovernmentasymmetrically，havingalsohavebroughtaboutdifficultyfordevelopmentofdisplacem

4、ent．Afterspendingthejuniorstagethatinformationbuilds，constructiongoestomeetinformationsocietyatpresentcomingtosecondstages。isinformatizationapplytheliftingstage．Subsequentlyinformatizationconstructiondepthsineveryindustry．TheauthorpassesSWOTanalysislawunder”movingtheexpertwho

5、communicatesbyletter"transformingtothemarketplace"movingtheinformationexpert”，replacetheproductcompetitor，slipintoalotofaspectsuchascompetitor，consulnerrespectivelyfromindustryinsidecompetitor,YiBincityhavingbeeninprogresstothatthemacroscopicviewenvironment，microcosmicenviron

6、mentthatYiBinMobileindevelopinginformationbusinessenergeticallyunderanalysing，reachingtherebyheretotransformmovesthestrategycompetingstudying．ThefLrstchapterscommentOllthemainbodyofabookforthebegimling．Introducethesignificancestodyingandthemethodthatcurrentsituation,andwhatba

7、ckground，adoptstudycarryingoutmainly．’Secondchaptersarcenvironmentchangefacingthemarketplacecommunicating西南交通大学硕士研究生学位论文第Ⅳ页byletterinthehomeland．Businessconditionintroducingmarketplaceeconomy，polities，society，technologychangecommunicatingbyletteratpresentinthehomelandmainly,a

8、swellas4-bigisinmotionanddoesbusinessother．Thirdchaptersa∞thatthefif