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ID:35331842
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页数:7页
时间:2019-03-23
《大学课程国际营销chapter19》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、Chapter19—InternationalMarketingandtheFutureTRUE/FALSE1・Therapidpaceofglobalchangehasensuredthatthepasthaslostmuchofitsvalueasapredictorofthefuture・ANS:TPTS:1DIF:EasyREF:p.6022.AccordingtothePopulationReferenceBureau,thedemographicdivideisnarrowing・ANS:FPTS:
2、1DIF:EasyREF:p.6033.AspertheGlobalizationIndex,theNetherlandsisamongthetoptenmostglobalizedcountriesintheworld.ANS:TPTS:1DIF:ModerateREF:p.6044.Themoreglobalizedacountryis,thelesserisitscybertraffic.ANS:FPTS:1DIF:ModerateREF:p.6055.Asof2008,Europehadthesecon
3、dhighestnumberofInternetusersintheworldafterAsia.ANS:TPTS:1DIF:EasyREF:p.6056.Culturesaroundtheglobeareexpectedtobecomemoreandmoredifferentandradicalwithrespecttomacroissuessuchasaccountability,performanceexpectations,freedomaccordedwithinsociety,andproductp
4、references.ANS:FPTS:1DIF:EasyREF:p.6067.Thetendencyofpeopletospendmoretimeathomeforworkandentertainmentisknownasworkermobility.ANS:FPTS:1DIF:EasyREF:p.606&USA,EU,Brazil,Russia,andIndiacontributetoseventy-fivepercentoftheglobaleconomy.ANS:FPTS:1DIF:EasyREF:p.
5、6079.Domesticgrowthensuredthatmostemergingmarketswereinsulatedfromthe2008financialcrisis.ANS:FPTS:1DIF:EasyREF:p.60710.Rainwaterharvesting,carpooling,andrecyclingarealleffortstowardprotectingtheEarth'senvironmentandnaturalresources.ANS:TPTS:1DIF:EasyREF:p.60
6、811・Therapidgrowthassociatedwithemergingeconomiesisexpectedtoleadtothefurtherdepletionofnaturalresources.ANS:TPTS:1DIF:EasyREF:p.60812.Businessoperationsinacountryisindependentofthecountry?spoliticalsituation.ANS:FPTS:1DIF:EasyREF:p.60813・Aglobalorganization
7、thatcustomizesitsofferingstotherequirementsofalocalmarketisattemptingtobalanceglobalandlocalexpectations・ANS:TPTS:1DIF:EasyREF:p.61014.Experientialinnovationfocusesoncustomer-touchingprocesses-ANS:FPTS:1DIF:EasyREF:p.61115・Inaligninginnovationwiththeproductl
8、ifecycle,experientialandmarketinginnovationcorrespondwiththe'maturity,stage・ANS:TPTS:1DIF:ModerateREF:p.61116-Structuralinnovationcapitalizesondisruptiontorestructureindustryrelationships.ANS:TP
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