大学课程国际营销Chapter13

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1、Chapter13一DistributionManagementTRUE/FALSE1・Thebestkindsofdistributionssystemsarethosethatareflexibleandareabletoadjusttomarketingconditions・ANS:TPTS:1DIF:EasyREF:p.4062.Anintermediaryisapersonassignedinacompanytotrackshippingofproducts・ANS:FPTS:1DIF:ModerateREF:p.4063・Becaus

2、emostmarketershaveavestedinterestinthedistributionoftheirproducts,theycontrolthedistributionsystemsfrommanufacturertocustomer.ANS:FPTS:1DIF:ModerateREF:p.4064.Afirm'sinternationalmarketexperiencewillcausevariationindistributionpatterns.ANS:TPTS:1DIF:EasyREF:p.407Knowledgeofge

3、neralbusinessfunctions5.Becauseonlyafewproductsaresolddirectlytoultimateusers,aninternationalmarketerhastodecideonalternativewaystomoveproductstochosenmarkets.ANS:TPTS:1DIF:ModerateREF:p.4086・ChannelwidthisdeterminedbythenumberofinstitutionsofeachtypeinthechannelANS:TPTS:1DIF

4、:ModerateREF:p.4087.Intermediariesfocusonsalesandpromotionalactivities.ANS:FPTS:1DIF:ModerateREF:p.4108.Foreignlegislationaffectingdistributionandagentsisanessentialpartofthedistributioncultureofamarket.ANS:TPTS:1DIF:EasyREF:p.4119.Channelsusedbycompetitorsmaybetheonlyproduct

5、distributionsystemthatisnotacceptedbyboththetradeandconsumers・ANS:FPTS:1DIF:ModerateREF:p.41210.Managementconsiderationshavenoeffectonchanneldesign・ANS:FPTS:1DIF:ModerateREF:p.41311・Stapleitemstendtohaveshortchannels・ANS:FPTS:1DIF:EasyREF:p.41412・Costistheexpenditurethatisclo

6、selyrelatedtothecapitaldimensionandisincludedatthebeginningofestablishingthechannel.ANS:FPTS:1DIF:ModerateREF:p.41513.Thetermcoverageisusedtodescribeboththenumberofareasinwhichthemarketersproductsarerepresentedandthequalityofthatrepresentation.ANS:TPTS:1DIF:ModerateREF:p.4151

7、4Asexporters'experiencebaseandsalesinthemarketincrease,anintermediary'sspecializedknowledgeandworkingrelationshipsareneeded・ANS:FPTS:1DIF:ModerateREF:p.41615.Communicationisanimportantconsiderationinchanneldesign.ANS:TPTS:1DIF:ModerateREF:p.41716-Distributorsdonotpurchasethep

8、roductandthereforetheyhavelessincentivetomovetheproductthroughthecha