大学课程国际营销Chapter 11

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1、Chapter11—ExportPricingTRUE/FALSE1.Priceistheonlyelementofthemarketingmixthatisrevenuegenerating.ANS:TPTS:1DIF:EasyREF:p.3502.Asmoresegmentsofthemarketaretargetedandmoreofaproductismadeavailable,thepriceisgraduallyincreased.ANS:FPTS:1DIF:ModerateREF:p.3503.Priceshouldbedetermined

2、inisolationfromtheothermarketingmixelements.ANS:FPTS:1DIF:EasyREF:p.3504.Whenpenetrationpricingisused,theproductisofferedatahigherpriceintendedtogeneratehighsalesfiguresforthenewproduct.ANS:FPTS:1DIF:ModerateREF:p.3515.Asinallmarketingdecisions,themarketingintermediariesestablish

3、thebasicpremiseforpricing.ANS:FPTS:1DIF:ModerateREF:p.3536.Thecostsofmodifyingtheproductforforeignmarketsareconsideredexport-relatedcosts.ANS:TPTS:1DIF:ModerateREF:p.3557.Incotermsarethetermsagreeduponbynationstatesthatallowforincorporationofcompaniesasrecognizedglobally.ANS:FPTS

4、:1DIF:ModerateREF:p.3578.Themostfavorabletermtotheexporteriscashinadvance.ANS:TPTS:1DIF:EasyREF:p.3619.Adraftisaformofgovernmentcurrencyusedtopaydutyonproductsshippedacrosscountryboundaries.ANS:FPTS:1DIF:ModerateREF:p.36410.Themostfavorabletermtotheimporterisconsignmentselling,wh

5、ichallowstheimportertodeferpaymentuntilthegoodsareactuallysold.ANS:TPTS:1DIF:ModerateREF:p.36511.Politicalriskisacontrollablevariable,whichtheexportercontrolsthroughpayingextrataxesorimportduties.ANS:FPTS:1DIF:ModerateREF:p.36512.Becauseinternationalcurrencyisfluid,neitherpartywi

6、llgetharmediftheexchangerateisdifferentinonecountryversusanother.ANS:FPTS:1DIF:ModerateREF:p.36813.Anoptiongivestheholdertherighttobuyorsellforeigncurrencyataprespecifiedpriceonoruptoaprespecifieddate.ANS:TPTS:1DIF:ModerateREF:p.36814.Absorptiondefinesthecurrencyfluctuationinwhic

7、hthegovernmentcompensatesanexporterforlossesinagivenmarket.ANS:FPTS:1DIF:ModerateREF:p.37015.AEuropeanexporter,duringastrongeuro,hasonealternative-increasetheexportpriceinconjunctionwithincreasesinthevalueoftheeurotomaintainstableexportpricesinforeigncurrencies.ANS:FPTS:1DIF:Mode

8、rateREF:p.37016.Someexporterspreferprice