关于大学课程国际营销chapter3

《关于大学课程国际营销chapter3》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、Chapter3—TheCulturalEnvironmentTRUE/FALSE1.Tappingintotheregion’sculturalaffinitiesthroughanetworkscaleapproachisnotadvisable.ANS:FFTS:1DIF:ModerateREF:p.532.Cultureisdefinedasthesetofcontroversiesthatenablethecitizentoestablishfortunethroughanelaboratesystemofweightsandmeasures.ANS:FPTS:1DIF

2、:ModerateREF:p.543.Acculturationistheprocessofextendingone'sowncultureacrossboundariestoinfluence，ifnotdominate，acompetingcultureinanotherglobalmarket.ANS:FPTS:1DIF:ModerateREF:p.544.Inalowcontextculture，thecontextisasimportantaswhatisactuallysaid.ANS:FPTS:1DIF:ModerateREF:p.545.Culturalunive

3、rsalsarethemanifestationsofthetotalwayoflifeofanygroupofpeople.ANS:TPTS:1DIF:EasyREF:p.566.Languagehasbeendescribedasthemirrorofculture.ANS:TPTS:1DIF:EasyREF:p.577.Religionprovidesthebasisfortransculturalsimilaritiesunderdifferentbeliefsandbehaviors.ANS:FPTS:1DIF:EasyREF:p.608.Valuesareshared

4、beliefsorgroupnormsthathavebeeninternalizedbyindividuals.ANS:TPTS:1DIF:EasyREF:p.629.Valuesandattitudesprovidethebasisfortransculturalsimilaritiesundersharedbeliefsandbehavior.ANS:FPTS:1DIF:ModerateREF:p.6210.Understandingmannersandcustomiscompletelyirrelevantincaseofnegotiationsasinterpretat

5、ionsbasedonone’sownframeofreferencealwaysleadstoexactconclusions.ANS:FPTS:1DIF:DifficultREF:p.6311.ModernizationandWesternizationarcthesame.ANS:FPTS:1DIF:DifficultREF:p.6312.Packagesizesandlabelsmustbeadaptedinmanycountriestosuittheneedsoftheparticularculture.ANS:TPTS:1DIF:ModerateREF:p.6413-

6、Focusgroupsaresegmentsofmanagementwhogathertowriteopinionsbasedontheirperceptionofthemarketandstemfromthe’’juryofexecutiveopinion”researchwhichwasconductedinthe1950s.ANS:FPTS:1DIF:DifficultREF:p.6414.Education,eitherformalorinformal,playsamajorroleinthepassingonandsharingofculture.ANS:TPTS:1D

7、IF:ModerateREF:p.6715.Groupsthatprovidethevaluesandattitudesofsocietyandbecomeinfluentialinshapingbehaviorarecalled"librariesofcommerce”.ANS:FPTS:1DIF:ModerateREF:p.6816.Thethreecausesofdistortionareconsumer’sselectiveattention，exposure，andre