大学课程国际营销chapter19

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1、Chapter19—InternationalMarketingandtheFutureTRUE/FALSE1・Therapidpaceofglobalchangehasensuredthatthepasthaslostmuchofitsvalueasapredictorofthefuture・ANS:TPTS:1DIF:EasyREF:p.6022.AccordingtothePopulationReferenceBureau,thedemographicdivideisnarrowing・ANS:FPTS:

2、1DIF:EasyREF:p.6033.AspertheGlobalizationIndex,theNetherlandsisamongthetoptenmostglobalizedcountriesintheworld.ANS:TPTS:1DIF:ModerateREF:p.6044.Themoreglobalizedacountryis,thelesserisitscybertraffic.ANS:FPTS:1DIF:ModerateREF:p.6055.Asof2008,Europehadthesecon

3、dhighestnumberofInternetusersintheworldafterAsia.ANS:TPTS:1DIF:EasyREF:p.6056.Culturesaroundtheglobeareexpectedtobecomemoreandmoredifferentandradicalwithrespecttomacroissuessuchasaccountability,performanceexpectations,freedomaccordedwithinsociety,andproductp

4、references.ANS:FPTS:1DIF:EasyREF:p.6067.Thetendencyofpeopletospendmoretimeathomeforworkandentertainmentisknownasworkermobility.ANS:FPTS:1DIF:EasyREF:p.606&USA，EU,Brazil,Russia,andIndiacontributetoseventy-fivepercentoftheglobaleconomy.ANS:FPTS:1DIF:EasyREF:p.

5、6079.Domesticgrowthensuredthatmostemergingmarketswereinsulatedfromthe2008financialcrisis.ANS:FPTS:1DIF:EasyREF:p.60710.Rainwaterharvesting，carpooling,andrecyclingarealleffortstowardprotectingtheEarth'senvironmentandnaturalresources.ANS:TPTS:1DIF:EasyREF:p.60

6、811・Therapidgrowthassociatedwithemergingeconomiesisexpectedtoleadtothefurtherdepletionofnaturalresources.ANS:TPTS：1DIF:EasyREF:p.60812.Businessoperationsinacountryisindependentofthecountry?spoliticalsituation.ANS:FPTS:1DIF:EasyREF:p.60813・Aglobalorganization

7、thatcustomizesitsofferingstotherequirementsofalocalmarketisattemptingtobalanceglobalandlocalexpectations・ANS:TPTS:1DIF:EasyREF:p.61014.Experientialinnovationfocusesoncustomer-touchingprocesses-ANS:FPTS:1DIF:EasyREF:p.61115・Inaligninginnovationwiththeproductl

8、ifecycle,experientialandmarketinginnovationcorrespondwiththe'maturity，stage・ANS:TPTS:1DIF:ModerateREF:p.61116-Structuralinnovationcapitalizesondisruptiontorestructureindustryrelationships.ANS:TP