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1、AbstractTrademarkwordstranslationisacomprehensiveart,notsimplyatranslationfromthesourcelanguagetothetargetlanguage.Smallasitis,atrademarkwordcontainsculture,manners,customsandreligious,beliefs,thoughtpatterns,alsothereceptors’psychologyandsoon.Sotrademarkwordstranslationis
2、atoughjobinthedomainofbothlinguisticsandculture.Inrecentyears,manyscholarshavestudiedonthetrademarkwordstranslationfromdifferentperspectives,suchastheystudiedontrademarkwordstranslationfromthecultureperspective,linguisticperspective,aestheticperspectiveandsemioticperspecti
3、ve;alsotherearemanyresearchesontrademarkwordstranslationundertheguidanceofdifferenttheories,likethefunctionalequivalencetheory,skopostheory,intertextualitytheoryandsomeothertheoriesareappliedtothestudiesontrademarkwordstranslation.Allthesepreviousstudiesbroadenedthefieldof
4、trademarkwordstranslationandtheyaregoodpreparationsforthefutureresearches.However,mostofthesestudiespaymuchattentiontotranslationmethodsandrelatedtheoriesfortranslatingtrademarkwords,butneglecttheresearchontranslationontologyandthetranslationprocess.Theyalsoignoredthewhole
5、translationenvironmentaroundthetranslator,sotheirresearchesarenotsystematicenoughtohelpprovideappropriatetranslations.Thisthesistakesthetheoryofeco-translatologyasthetheoreticalframework,seekingtoopenupanewperspectiveforstudyingontrademarkwordstranslation.“Itisanecological
6、approachtotranslationstudiesortranslationstudiesfromanecologicalperspective.”(Hu,2008b:11)Itpaysattentiontothewholenessof“translationalecology”andinterpretstheprocessoftranslation,depictstherelationshipbetweenthetranslatorandtranslationeco-environment.(Hu,2008)Thisthesisai
7、mstointerpretthetrademarkwordstranslationaccordingtothe“three-dimensionaladaptationandadaptiveselection”theoryandtoexplorehowthetranslatorsadaptandselectinthetranslationaleco-environment.Inordertomakeasuccessfulselectionoftrademarkwordstranslation,theauthortriestoproposeso
8、metranslationmethodsinordertorealizethetranslators’three-dimensionaltransformation.Alsose