金泰之家酒店竞争战略分析

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1、AbstractBeijingseconomyhotelindustryhasexperiencedhighgrowthinthegoldenperiod，f南m201Obegantograduallybecomeslowrationalgro、vth，intensifyingcompetitionintheregion．G01denlrulsBeijingwaseStablishedjn2007，isaspecializedbusinessreformandinlegrationoftheproductofco

2、alenterprise．ARersixyearSofdeVelopment，nowhas1lstores，outlets5，6stores，hasacertaininfluenceintheregion．G01denInnsduetothelimitedscaleofoperation，brandconstructionaIldtherestrictionofstate—ownedpr叩eny，isnotfullyinaccordaJlcewiththemarket—orientedoperation．Inth

3、e1asttwoyears，isfacingadeclineinoccup柚cymtes，slowincomegrowthtrend．Howtousetheirownconditions．accord嘶ththeactualdeVelopmentofthehotelcompetitionstrategy，breakthroughthebonleneck，obtaincompetitiVeadVantagebecomeurgentproblemsatpresent．TakingGoldenI衄s’flagShips

4、toreastheresearchobject，theneJdofhotelmanagememstate，collectdata，usingPESTanalysisand．Poter-s6VeforcesmodelanalyzetheextemalenVim衄entofthehotel，a11dobjectiVelya11alyzetheconditionsofitso啪，．Inmisp印er，throu曲theSWOTmatrixanalysistlleadVaIItages觚ddisadVantagesoft

5、hehotelitSelfaJldopportunitjest11reats，mamreeconomyhoteldeVel叩mentexperienceathomeaIldabmadforref．erence，明dstrategicmanagementtheory，putsf．onVardtherealpmcticaJdifrerentiation，thecentmIizedcompetitiVes仃ategyandimplementationmeasures．Finally，theanicleaJsoanaly

6、zesimportantfactorSintheprocessofstrategyimplementation，toensurethesmoothimplementationofthestrategy，pointedoutthestrate百cdirectiontothedevelopmentofG01denInns．KeyWords：PESTanalysis；Poter’s6Veforcesmodel；SWOTanalysis；Competitivestrategy；Difkrentiationstrategy

7、目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．1Abstract⋯．．．⋯．．⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1I1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1问题的提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．3国内研究现状及评述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．3．1国外战略管理理论研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯．．21．3．2国内战略管理理论研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51．4研究内容与论文结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．51．5研究方法和技术路线⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．61．5．1研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61．5．2技术路线⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72金泰之家酒店发展历程及分析