w酒店竞争战略分析

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1、西南交通大学硕士学位论文第Ⅱ页了阐述：一、创建独特的品牌文化内涵，塑造鲜明的品牌形象。二、新的服务产品开发。三、产品结构及资源配置调整。四、以顾客满意为准则，提供优质服务，塑造酒店精品意识。五、建立战略联盟。。关键词：商务酒店、资源、竞争战略，集中化战略，差异化西南交通大学硕士学位论文第Ⅲ页AbstractItpIo、，ide也cmost№en伽删愀basefordlil3flImsinesstonlJKmmarkct．JudgedbytheinereasiJagc0蚴越硼∞trendofImsmesstaurisminchil

2、la，chil扭willbeOneofthemosti皿：portantb邺ine豁to诚smmarketinthewodd．Thefavorableeconomic龃dsocialcircllms'tfln∞andrapidmereasmgneedforhotel蹦rvi∞。ereatedopportunityfordomestichotelmdustry．1fl坞numberofhotdinchinaincreased删dlyAsanewmeaaberofd

3、Ⅻ＆estichowlmdIlstry,likeotla盯S14a

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5、St,Om盯market,makeouteorrespondmgslrategyandformtheiruniteImsm嚣sOl∞a'ationeharaeterisdeto岱t棚isheomp西fivead硼呲ageistheurlg既tprjoblemt0be∞lvedforthe血ddlesizestarhotelslikehowlW．Theauthofanalysespresclltsituati蚰ofhowlWaccordingtoitS既temalenvim皿皿叫tsuchasmacrocconomic∞Vi啪m朗

6、t．industrystructureandcompetitiveoppon∞t．Then,山einternala丽ro叫entisal∞anal删．A脑fhe旺p撕alionofadvantageanddi鳓dvantageandthembdivisionofthe加幢market,eombmcdwi也他latedth∞可，the∞衄舢、，estrateg)，ismadeout．Theemphas瞄ofcompet访vestrategyamdeeplydiseussed1karticlecomists0f4chapters．C

7、h印terOneis雒in仃0ductiontothepaper,whichren'ospeet出eeonstructionproca潞柚dtI地startperiodofAhotelrunning．Thepurpo∞of吐lisarticleisalsoexplainedin也epart．Ch印t盯Twoincludesmacroeeonomie∞vironmentanalysis，hotelmdustry西南交通大学硕士学位论文第Ⅳ页structureanalysisandinternalenvironmentanalysi

8、s．TheadvantageanddisadvantageofhotelWarepointedoutinthefollowingstep．InChapterThree，STPanalysisismade，Accordingtotheresultofaboveanalysis，competitivestrategyisputforwardandthecharacteristicsandtheriskofthestrategyarediscussed．Chapteffi,rFourfocusOntheemphasesofstrate

9、gyexecution．Moreover,theauthoralsodiscusstherelatedmeasureinstrategyexecution．KeyWords：Basinesshotellle-oⅡ啾CompetitivestrategyConce