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ID:32041966
大小:1.59 MB
页数:61页
时间:2019-01-30
《w酒店竞争战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文第Ⅱ页了阐述:一、创建独特的品牌文化内涵,塑造鲜明的品牌形象。二、新的服务产品开发。三、产品结构及资源配置调整。四、以顾客满意为准则,提供优质服务,塑造酒店精品意识。五、建立战略联盟。。关键词:商务酒店、资源、竞争战略,集中化战略,差异化西南交通大学硕士学位论文第Ⅲ页AbstractItpIo、,ide也cmost№en伽删愀basefordlil3flImsinesstonlJKmmarkct.JudgedbytheinereasiJagc0蚴越硼∞trendofImsmesstaurisminchil
2、la,chil扭willbeOneofthemosti皿:portantb邺ine豁to诚smmarketinthewodd.Thefavorableeconomic龃dsocialcircllms'tfln∞andrapidmereasmgneedforhotel蹦rvi∞。ereatedopportunityfordomestichotelmdustry.1fl坞numberofhotdinchinaincreased删dlyAsanewmeaaberofd
3、Ⅻ&estichowlmdIlstry,likeotla盯S14a
4、lteowncdhotcl∞dertakingsystemIransforming,isfacing血egooddevelopingopportunity.Butallsides0p印ingtowardsol】瞻ideearnedthechangeOfhmelmdustry,pouringofnew湖删dvcpow盯andtheriseofeconomicalhotelwhichmadethesituationmolecomplicated.Howtograsptheopportunityinmarket’findtheirCU
5、St,Om盯market,makeouteorrespondmgslrategyandformtheiruniteImsm嚣sOl∞a'ationeharaeterisdeto岱t棚isheomp西fivead硼呲ageistheurlg既tprjoblemt0be∞lvedforthe血ddlesizestarhotelslikehowlW.Theauthofanalysespresclltsituati蚰ofhowlWaccordingtoitS既temalenvim皿皿叫tsuchasmacrocconomic∞Vi啪m朗
6、t.industrystructureandcompetitiveoppon∞t.Then,山einternala丽ro叫entisal∞anal删.A脑fhe旺p撕alionofadvantageanddi鳓dvantageandthembdivisionofthe加幢market,eombmcdwi也他latedth∞可,the∞衄舢、,estrateg),ismadeout.Theemphas瞄ofcompet访vestrategyamdeeplydiseussed1karticlecomists0f4chapters.C
7、h印terOneis雒in仃0ductiontothepaper,whichren'ospeet出eeonstructionproca潞柚dtI地startperiodofAhotelrunning.Thepurpo∞of吐lisarticleisalsoexplainedin也epart.Ch印t盯Twoincludesmacroeeonomie∞vironmentanalysis,hotelmdustry西南交通大学硕士学位论文第Ⅳ页structureanalysisandinternalenvironmentanalysi
8、s.TheadvantageanddisadvantageofhotelWarepointedoutinthefollowingstep.InChapterThree,STPanalysisismade,Accordingtotheresultofaboveanalysis,competitivestrategyisputforwardandthecharacteristicsandtheriskofthestrategyarediscussed.Chapteffi,rFourfocusOntheemphasesofstrate
9、gyexecution.Moreover,theauthoralsodiscusstherelatedmeasureinstrategyexecution.KeyWords:Basinesshotellle-oⅡ啾CompetitivestrategyConce
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