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ID:31988744
大小:2.37 MB
页数:49页
时间:2019-01-30
《金泰之家酒店竞争战略分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、AbstractBeijingseconomyhotelindustryhasexperiencedhighgrowthinthegoldenperiod,f南m201Obegantograduallybecomeslowrationalgro、vth,intensifyingcompetitionintheregion.G01denlrulsBeijingwaseStablishedjn2007,isaspecializedbusinessreformandinlegrationoftheproductofco
2、alenterprise.ARersixyearSofdeVelopment,nowhas1lstores,outlets5,6stores,hasacertaininfluenceintheregion.G01denInnsduetothelimitedscaleofoperation,brandconstructionaIldtherestrictionofstate—ownedpr叩eny,isnotfullyinaccordaJlcewiththemarket—orientedoperation.Inth
3、e1asttwoyears,isfacingadeclineinoccup柚cymtes,slowincomegrowthtrend.Howtousetheirownconditions.accord嘶ththeactualdeVelopmentofthehotelcompetitionstrategy,breakthroughthebonleneck,obtaincompetitiVeadVantagebecomeurgentproblemsatpresent.TakingGoldenI衄s’flagShips
4、toreastheresearchobject,theneJdofhotelmanagememstate,collectdata,usingPESTanalysisand.Poter-s6VeforcesmodelanalyzetheextemalenVim衄entofthehotel,a11dobjectiVelya11alyzetheconditionsofitso啪,.Inmisp印er,throu曲theSWOTmatrixanalysistlleadVaIItages觚ddisadVantagesoft
5、hehotelitSelfaJldopportunitjest11reats,mamreeconomyhoteldeVel叩mentexperienceathomeaIldabmadforref.erence,明dstrategicmanagementtheory,putsf.onVardtherealpmcticaJdifrerentiation,thecentmIizedcompetitiVes仃ategyandimplementationmeasures.Finally,theanicleaJsoanaly
6、zesimportantfactorSintheprocessofstrategyimplementation,toensurethesmoothimplementationofthestrategy,pointedoutthestrate百cdirectiontothedevelopmentofG01denInns.KeyWords:PESTanalysis;Poter’s6Veforcesmodel;SWOTanalysis;Competitivestrategy;Difkrentiationstrategy
7、目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..1Abstract⋯...⋯..⋯..⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1I1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.11.1问题的提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21.3国内研究现状及评述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21.3.1国外战略管理理论研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
8、⋯⋯⋯..21.3.2国内战略管理理论研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51.4研究内容与论文结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..51.5研究方法和技术路线⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..61.5.1研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61.5.2技术路线⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72金泰之家酒店发展历程及分析
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