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ID:234019
大小:84.00 KB
页数:10页
时间:2017-07-11
《Metaphor and its translation in advertisement 英语专业毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、MetaphoranditstranslationinadvertisementOutline:Introduction1.Theintroductionofmetaphor1.1Thedefinitionofmetaphor1.2Threeessentialelementsofmetaphor2.Thetranslationofmetaphorinadvertisement2.1Thefunctionofmetaphorinadvertisement2.1.1Representationalfunction2.
2、1.2Persuasivefunction2.1.3Intimatefunction2.1.4Heuristicfunction2.1.5Imaginativefunction2.2Thespecificstrategiesintranslatingadvertisementmetaphor2.2.1Literaltranslation2.2.2Freetranslation2.2.3Creativetranslation2.2.4Amplificationandsupplementation2.2.5Parod
3、yConclusionAbstract:Thispaperpresentsastudyofmetaphorinadvertising.Aspeoplearenowlivinginafastgrowinginternationalmarket,itisbelievedthatresearchintotheadvertisingtranslationisofpracticalvalueinthebisinessarea.Thepaperfirstintroducesthedefinitionandstructureo
4、fmetaphortranslation.Itthenexploresthemetaphor’translationinadvertisementincludingitsfunctionsinadvertisementandspecifictranslationstrategies.Keywords:metaphor,translation,advertisement,strategies摘要在一个快速增长的国际市场,广告翻译的研究在商业领域很有实用价值。本文介绍10了隐喻的概念以及其构成,然后探讨了隐喻在广告中
5、的翻译策略,包括其在广告中功能和具体技巧。关键词:隐喻,翻译,广告,策略IntroductionEveryday,weareallexposedtohundredsandmaybethousandsofadvertisements.Advertisementshavebecomeakeyissueinlanguagestudywiththeadvertisementspromptdevelopmentandthefrequentinternationalcommunication.SinceEnglishhasb
6、ecomeoneofthemaininternationalcommerciallanguages,Englishadvertisementsprevailinourdailylife.ThenagoodprecisecomprehensionoftheEnglishadvertisementsisofgreatimportance.Witheconomicglobalization,theinterflowofcommoditiesbetweenChinaandothercountrieshasbecomemo
7、reandmorefrequentandextensive.Sincethesuccessoftheinternationalbusinessorthecompetitionoftheeconomicmarketwouldmuchrelyontheinformationfromadvertisements,thetranslationofadvertisementsseemsagreattask.However,thetranslationofadvertisementsisasmuchahardjobasany
8、thingelseandneedsatremendousworkinresearch.Advertisementsanditstranslationhavelongbeeninvestigatedfrommanyangles,suchastheintercultural,thepsychological,thesociological,andtheestheticalpe
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