Metaphor and its translation in advertisement 英语专业毕业论文

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1、MetaphoranditstranslationinadvertisementOutline:Introduction1.Theintroductionofmetaphor1.1Thedefinitionofmetaphor1.2Threeessentialelementsofmetaphor2.Thetranslationofmetaphorinadvertisement2.1Thefunctionofmetaphorinadvertisement2.1.1Representationalfunction2.

2、1.2Persuasivefunction2.1.3Intimatefunction2.1.4Heuristicfunction2.1.5Imaginativefunction2.2Thespecificstrategiesintranslatingadvertisementmetaphor2.2.1Literaltranslation2.2.2Freetranslation2.2.3Creativetranslation2.2.4Amplificationandsupplementation2.2.5Parod

3、yConclusionAbstract:Thispaperpresentsastudyofmetaphorinadvertising.Aspeoplearenowlivinginafastgrowinginternationalmarket,itisbelievedthatresearchintotheadvertisingtranslationisofpracticalvalueinthebisinessarea.Thepaperfirstintroducesthedefinitionandstructureo

4、fmetaphortranslation.Itthenexploresthemetaphor’translationinadvertisementincludingitsfunctionsinadvertisementandspecifictranslationstrategies.Keywords:metaphor,translation,advertisement,strategies摘要在一个快速增长的国际市场，广告翻译的研究在商业领域很有实用价值。本文介绍10了隐喻的概念以及其构成，然后探讨了隐喻在广告中

5、的翻译策略，包括其在广告中功能和具体技巧。关键词：隐喻，翻译，广告，策略IntroductionEveryday,weareallexposedtohundredsandmaybethousandsofadvertisements.Advertisementshavebecomeakeyissueinlanguagestudywiththeadvertisementspromptdevelopmentandthefrequentinternationalcommunication.SinceEnglishhasb

6、ecomeoneofthemaininternationalcommerciallanguages,Englishadvertisementsprevailinourdailylife.ThenagoodprecisecomprehensionoftheEnglishadvertisementsisofgreatimportance.Witheconomicglobalization,theinterflowofcommoditiesbetweenChinaandothercountrieshasbecomemo

7、reandmorefrequentandextensive.Sincethesuccessoftheinternationalbusinessorthecompetitionoftheeconomicmarketwouldmuchrelyontheinformationfromadvertisements,thetranslationofadvertisementsseemsagreattask.However,thetranslationofadvertisementsisasmuchahardjobasany

8、thingelseandneedsatremendousworkinresearch.Advertisementsanditstranslationhavelongbeeninvestigatedfrommanyangles,suchastheintercultural,thepsychological,thesociological,andtheestheticalpe