商务谈判中的礼貌原则

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1、毕业论文学生姓名：学号学　　院：专业：英语论文题目：商务谈判中的礼貌原则ThePrincipleofPolitenessinInternationalBusinessNegotiation指导教师：评阅教师：2011年05月21日ThePrincipleofPolitenessinInternationalBusinessNegotiationByLIUBinAthesissubmittedtoTheCollegeofArts,InformationandAdministrationofHunanUnivers

2、ityofTCMInpartialfulfillmentoftherequirementForthedegreeofBachelorofArts中文摘要在进行国际贸易过程中双方存在着合作与竞争的关系。双方在保持良好的合作关系下都在为自己获得最大利益，所以双方在贸易往来中要遵循一定的礼貌原则就显得尤为重要。在此依据Brown和Levinson的面子论,特别是积极礼貌策略、消极礼貌策略以及非公开威胁面子的礼貌策略,从语用学的角度来分析商务谈判中的礼貌原则；解决因礼貌问题而引起的争端，促进国际贸易的健康发展。关键词：

3、国际贸易，国际商务谈判，礼貌原则，礼貌iiiAbstractThispaperfocusesonastudyofpolitenessininternationalbusinessnegotiation.Thereareistherelationshipofcooperationandcompetitioninthebothsidesoftheinternationaltradeprocess.Whichhelpobtainthemaximumbenefitforthemselvesunderthegoodcoo

4、peration，Itisveryimportanceforbothsidestofollowcertainpolitenessprincipleinthetrade.ItuseBrownandtheLevinsonfacetheory,especiallythepositivepolitenessstrategy,thenegativepolitenessstrategyaswellasthenon-publicthreatface'spolitenessstrategy,andpragmaticstoana

5、lysesThePrincipleofPolitenessinInternationalBusinessNegotiation.Solvingconflictwhichcausesbypoliteness,andpromotingtheinternationaltrade’shealthydevelopment.Keywords:Internationalbusiness，InternationalbusinessNegotiation，PolitenessprinciplePolitenessiiiConte

6、nts中文摘要iAbstractiiChapter1Introduction1Chapter2LiteraryReview22.1Thebasisoftopicselected22.2Researchadvances22.3PurposeandSignificance:4Chapter3TheLanguageFeaturesofBusinessNegotiation53.1ThePurposeofBusinessNegotiationisGainEconomicBenefits63.2TheNucleusofB

7、usinessNegotiationistheValueNegotiate63.3AccuracyofcontracttermsinBusinessNegotiations73.4InternationalLawasacriterion8Chapter4TheTheoryofPoliteness94.1IntroducetheContentofPoliteness94.2PolitenessPrinciple104.2TheFaceTheory11Chapter5ThePrincipleofPoliteness

8、inInternationalBusinessNegotiation185.1PositivePolitenessStrategies195.1.1ApprobationMaxim195.1.2TactMaxim21iii5.2NegativePolitenessStrategies245.2.1VaguenessLanguageMaxim245.2.2EuphemisticMaxim