礼貌原则在国际商务谈判中的应用

《礼貌原则在国际商务谈判中的应用》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TheApplicationofPolitenessPrincipleinInternationalBusinessNegotiation礼貌原则在国际商务谈判中的应用ContentsAbstractii摘要-iiChapter1Introduction11.1BackgroundoftheThesis11.2SignificanceoftheThesis11.3StructureoftheThesis1ChapterTwoPolitenessPrincipleandRelevantTheories22.1Politen

2、essPrincipleanditsMaxims22.2FaceTheory32.3PolitenessStrategies32.4CooperativePrinciple4ChapterThreeIntroductionofBusinessNegotiation53.1LanguageFeaturesofBuisinessNegotiation53.1.1IdiomaticandProfessionalizedTerms53.1.2ArgumentativeandPersuasiveExpressions63.1.3V

3、agueLanguage7ChapterFourTheApplicationofPolitenessPrincipleinInternationalBusinessNegotiation74.1TheApplicationofTactMaxim74.2TheApplicationofGenerosityMaxim94.3TheApplicationofEuphemism104.4TheApplicationofOtherLanguageStrategies114.4.1Vaguness114.4.2Compliment1

4、14.4.3Understatement114.4.4Gratefulness12ChapterFiveTheRoleofPolitenessPrincipleinInternationalBusinessNegotiation12ChapterSixConclusion13References14AbstractBusinessnegotiationisakindofeconomicactivityinwhichthepartiestrytoreachanagreementandseekforthesolutionst

5、osomeproblemsthroughlanguage.Therefore，theuseoflanguagelargelydeterminesthesuccessofthebusinessnegotiation.Amongthem,PolitenessPrincipleasaneffectivemethodiswidelyusedinbusinessnegotiation.TheapplicationofPolitenessPrincipleinbusinessnegotiationcanenhancethemutua

6、ltrustandincreasetheoddsfornegotiationsuccess.Thisthesisdealswithhowtoappropriatelyapplypolitenessstrategies，suchasvaguenesseuphemism，understatementandsoforth，intobusinessnegotiationbyanalyzingthelanguagefeaturesofbusinessnegotiationandpolitenessprinciple.Keyword

7、s:businessnegotiation，PolitenessPrinciple，application摘要商务谈判是一种为了达成协议或者寻找问题的解决办法，谈判人员通过语言进行的经济活动。因此，在很大程度上，语言的应用决定了谈判的有效性。其中，礼貌原则在商务谈判中应用广泛，是一种有效的方法。商务谈判运用礼貌原则可以增进彼此信任，增加谈判的成功几率。本文通过分析商务谈判的语言特点和礼貌原则，阐述模糊表达，委婉暗示等礼貌原则如何在商务谈判中的得到合理运用。关键词：商务谈判，礼貌原则，应用Chapter1Introduct

8、ion1.1BackgroundoftheThesisWiththedevelopmentoftheglobalizationandtheflourishoftheinternationaltrade,businessnegotiationplaysanincreasinglyimportantroleinbusin