礼貌原则在国际商务谈判中的应用

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1、TheApplicationofPolitenessPrincipleinInternationalBusinessNegotiation礼貌原则在国际商务谈判中的应用ContentsAbstracti摘要iiChapter1Introduction11.1BackgroundoftheThesis11.2SignificanceoftheThesis11.3StructureoftheThesis1ChapterTwoPolitenessPrincipleandRelevantTheories22.1PolitenessPrincipleanditsMaxims22.2Fac

2、eTheory32.3PolitenessStrategies32.4CooperativePrinciple4ChapterThreeIntroductionofBusinessNegotiation53.1LanguageFeaturesofBuisinessNegotiation53.1.1IdiomaticandProfessionalizedTerms53.1.2ArgumentativeandPersuasiveExpressions63.1.3VagueLanguage7ChapterFourTheApplicationofPolitenessPrinciplei

3、nInternationalBusinessNegotiation74.1TheApplicationofTactMaxim74.2TheApplicationofGenerosityMaxim94.3TheApplicationofEuphemism104.4TheApplicationofOtherLanguageStrategies114.4.1Vaguness114.4.2Compliment114.4.3Understatement114.4.4Gratefulness12ChapterFiveTheRoleofPolitenessPrincipleinInterna

4、tionalBusinessNegotiation12ChapterSixConclusion13References14iAbstractBusinessnegotiationisakindofeconomicactivityinwhichthepartiestrytoreachanagreementandseekforthesolutionstosomeproblemsthroughlanguage.Therefore,theuseoflanguagelargelydeterminesthesuccessofthebusinessnegotiation.Amongthem,

5、PolitenessPrincipleasaneffectivemethodiswidelyusedinbusinessnegotiation.TheapplicationofPolitenessPrincipleinbusinessnegotiationcanenhancethemutualtrustandincreasetheoddsfornegotiationsuccess.Thisthesisdealswithhowtoappropriatelyapplypolitenessstrategies,suchasvaguenesseuphemism,understateme

6、ntandsoforth,intobusinessnegotiationbyanalyzingthelanguagefeaturesofbusinessnegotiationandpolitenessprinciple.Keywords:businessnegotiation,PolitenessPrinciple,applicationi摘要商务谈判是一种为了达成协议或者寻找问题的解决办法，谈判人员通过语言进行的经济活动。因此，在很大程度上，语言的应用决定了谈判的有效性。其中，礼貌原则在商务谈判中应用广泛，是一种有效的方法。商务谈判运用礼貌原则可以增进彼此信任，增加谈判的成功

7、几率。本文通过分析商务谈判的语言特点和礼貌原则，阐述模糊表达，委婉暗示等礼貌原则如何在商务谈判中的得到合理运用。关键词：商务谈判，礼貌原则，应用Chapter1Introduction1.1BackgroundoftheThesisWiththedevelopmentoftheglobalizationandtheflourishoftheinternationaltrade,businessnegotiationplaysanincreasinglyimportantroleinbusin