资源描述：
《制胜终端开拓商超渠企业道营销（winning terminal pioneer, super channel, enterprise road marketing）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、制胜终端开拓商超渠企业道营销（Winningterminalpioneer,superchannel,enterpriseRoadMarketing）Atpresent,thedomesticterminalsalesoftextileproductsarethefollowing:shoppingmallscounters,stores,wholesalemarkets,KAstores,intheterminalsalesinthesuperchannelduetoitsmulticategorymanagement,satisfytheincreas
2、ingdemandofone-stopshopping,graduallybecomeindispensableinmanyenterprisesintheprocessofmarketdevelopmentchannel.Forexample,asmallsheep,ismainlytotheKAvisionbrandssuchassuperchannelmanagementandhugesales,evenCarolinaalsoopenedtrysuperbrand"Dilixin".However,asthetwoorthreelineoftext
3、ilebrand,ithasrelativelylimitedresources,howtoeffectivelyoperatethesuperchannel,cantalentshowsitselfinthefiercecompetitioninthemarket?InadvancetoevaluatetheirownproductsSuperisnotsuitableforeveryenterprise,iftheproductcannotadapttothesupersalesorarenotfamiliarwiththebusinessoftheo
4、peration,operationprocesswillbelesseffective,sothetwoorthreelineenterpriseshowtoenterthesuper,andcarryouteffectiveoperation?Wehavetounderstandtheirproductswillbesupertotakeinterest,whatisalsotobeawareoftheirproductstoenterthesuperpurpose,ifthesetwoproblemscanbesolved,afterentering
5、thesuperhighwinwin,ifcanonlymeetthesuperneeds,andtheirneedscannotbemet,thereisnoneedtoenter.Inadvance,toevaluatetheirownproducts,theevaluationprocessistoseektheadvantagesanddisadvantagesoftheircommoninterestsandsuper,iftheenterprisecansatisfytheneedsofbothpartiesthroughtheirownres
6、ources,weshouldconsiderhowtoenterthesuper.HowtogetsuperrecognitionWhensuperdemandanditsownresourcestomatchthegeneralmethod,manymanufacturerstakeisthroughthebusinessandsuperprocurementnegotiations.Butbecausethetwoorthreelinebrandinfluenceislimited,itisimportanttochangewhenenteringt
7、heweakpositionofnegotiations.Study1,ofsimilarproductsandprofitabilityofsupersalesMostofthemanufacturersbeforeenteringisnotabletoaccesstotheinformation,butthemanufacturerssalesstaffcanbeanalyzedthroughthethirdpartyinformationandon-siteobservation,forexample,incarriesontheanalysisin
8、tothetarget'sleadingtextileproduc
