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1、Healthindustry,brandmarketing,theruleofwinning,management!（健康产业品牌营销的制胜法则!管理）Inthepastthirtyyears,China'shealthindustry(healthindustrytopics):Obviously,forthisadventurousandluckyidea,theyhavealreadypaidalotoftuition.Medicalcareisaveryuniqueproduct,itmayoftenrelyonauniqueappealorcreative
2、advertising,willbringacertainmarketshare,thenitistogetalastingmarketshare,itmusthaveconvincingbrandloyalty,loyaltyandthisrequiresalongtimetobethat,unfortunately,ourbusinessesandbrands,oftennottobeproved,haswithered.Chooseabrandsupport-therearedoors!Onewordtellsthetruemysteryofadvertisi
3、ng:"followyourproduct'spotentialcustomers'perceptionsandemotionsandattackyourmind."!".Ofcourse,itisthepremiseofthefirstproductisbetter,therefore,itinvolvesaproductuntilanenterprise"whatimageappearedonthemarket,keypointsofhowtofindtheproblemsfacingconsumerproducts.Infact,eachenterpriseh
4、asabrandarepaidtoomuchinthetree,theycannotbereconciledintothe"life"ofthebranddisappeared,quitthestageofhistory;theyarelookingforwardtotheirownbrandcanever-young,canyouth.However,everyday,wecanstillseesomanybrandsflashinglikeameteor.Wecannothelpfeeling,thebrandimmortalityiswherethesecre
5、trecipe?Thecurrenthealthindustrymarket,brandfunctionalpositioningcanbesaidtobethecoreforceofproductcompetition.Butfromthelong-termdevelopmentofthebrandandplanning,howcanweextendtheproductlifecycle,andnolongerstaged"twoorthreeyearsofleadingeachother"historicaltragedy?Thisrequiresustouse
6、thedevelopmentandstrategicvisionoftheaccumulationandexpansionofbrandassets.Famousbrandmarketingexpert,LANGezhioceaninternationalmarketingconsultantsMr.YuFeipointedoutthattheaccumulationofbrandequityisalong-termcontinuousprocess,notbecomplacent,butnotblindlyfollowthetrend,inconstantinpo
7、licy.Enterprisesshouldcombinetheirownresourceadvantages,productadvantages,marketadvantagesandotherfactorstoaccumulateandintegratethebrandequity.Intheprocessofaccumulationofbrandequity,caring,honest,caring,confidenceandothercorepropositiontoestablishabrandisveryimportant,withthefuncti
