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1、策略制胜差异创造品牌附加值（Strategywinningdifferencecreatesbrandvalueadded）"GodJingzhibrew"listingplanningreportAuthor:XuHanqiangWritteninfront:Inrecentyears,thehigh-endliquormarketcompetitionbyfour,domesticwinemanufacturersareconstantlylaunchedtheirownhigh-endbrands,high-endmarketcomp
2、etitionhasbecomethefocusoftheliquorindustry.Butmostofthewineenterprisesarefacingtheproblemofhomogenizationandpersonalizeddifferencesinbrandcreation,formingitsownuniquecompetitiveadvantage,isallhaveenteredandisabouttoenterthehigh-endliquormarketvendorsdevelopmenttheonlywayw
3、hichmustbepassed.Inthe"kingofwinereadyfor50years,sesameflavorturnedout"namely,ShandongJingzhiwineLimitedbyShareLtdandShanghaiBositemarketingconsultingagencyafterseveralin-depthcommunication,finallyopenedapreludetoChinasesameflavorliquor,stuffedJingzhiGod"marketingplan.Thef
4、irstpartofthemarketresearchandanalysisofthesituationofwineJingzhiwineandBositejointlysetupaspecialresearchteamforthedevelopmentoftheindustry,distributionchannels,theterminalstoresconductedin-depthresearch.Inordertoachieveeffectiveandaccuratetargetconsumersofhigh-endliquorc
5、onsumptioninformation,wealsofurtherhigh-endliquorthemostdirectconsumptionplace----Hotel,forconsumersinface-to-faceinterviews,andusingSPSSstatisticalanalysissoftwarefordataanalysisofthesurveydataoftheweek.[industrybackground:highgradeliquormarketvassalstateseparation]Thehig
6、h-endliquormarketinthehigh-endliquormarket:theoriginalWuliangye,Moutaitwobrandscontroltheworldpatternhasbeenbroken,withShuijingfang,GuoJiao1573astherepresentativeofagroupofnewbrandinthetargetmarketexpandingsphereofinfluence,atthesametimehavebrandnewmemberstojoinin,likethes
7、afflowerLangLangjiuJiannanchunJinJiannan,drunkarddrunkardnewholeseries,FenFen,theYangheRiverTibetanChineseclassicblueandsoon,graduallyformedanewhigh-endliquorbrandcompetitionpattern.Thehigh-endliquormarketcompetitiongraduallyformedfourechelon:Wuliangye,Moutaitwomajorbrands
8、inthefirstechelon;Shuijingfang,Guojiao1573,jinjiannanrepresentedastrongbrandinthesecondec
