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1、食品品牌区域市场突破策略（Foodbrandregionalmarketbreakthroughstrategy）Ifthereisoneofthemostpromisingindustriesintheworld,thereisnodoubtthatthefoodindustryis.Because,throughtheages,theonly"eat",whichisrelatedtothepublicdietindustryisaneternalsunriseindustry.Thereisnodoubt,becaus
2、eofthefoodindustryahugemarketsizeandunlimitedgrowthpotential,coupledwithitslowthresholdtoentertheindustry,theinfluxofcapitalinducesalotoftheindustryhasbecomeoneofthemostcompetitiveindustries.Thecurrentsituationofthe"RedSea"oftheindustry,thefoodindustrytomakenumerou
3、senterprisesbothinhighandvigorousspiritsandsadlysigh.Thishighlysensitiveindustrycompetitionmakestheindustryonceimmediatelywindswaysgrasswillproducethetide,withafall,todayortomorrowmaywillbecomethestarenterprise,yesterday,evenfacingthebrinkofbankruptcy.Thewaybacktot
4、heCCTVall-powerfulQinchi,onceeverydaytosendaAudi,buta"blending"report,thispapergiantimmediatelycollapsed;inadditionthe"black"Guanshengyuancakesin,causingthecenturyoldbrandshame;lookattoday'sSanlumilkpowder,wasagiant,noonematch,butbecauseofthatmoment.Melamine.Ofcour
5、se,therearemanyotherfoodbrandsareduetoahumblesmalleventandeventuallycutdownwithbrokenhalberdsdefeat.Alloftheseindicatethatthefoodindustryisfacingaseveresituationinthecontextoffiercecompetition.Italsoshowsthatthefoodindustryhasitsuniqueindustrycharacteristics,especi
6、allytheessentialcharacteristicsandrequirementsoftheindustry.Accordingtotheauthor'sview,thecharacteristicsofthefoodindustryhavethefollowingdistinctivepersonality:?fromtheindustrypointofview,theindustryhaslowbarrierstoentry,smallinvestment,rapidoutput,sothecompetitio
7、nisextremelyfierce,butthereisnosupermonopolyandstrongbrandproduction;?fromtheconsumerpointofview,consumersaremoreconcernedaboutthequalityofproducts,especiallythenegativereportsofproducts,whichwillbemorestringentrequirementsforthequalityoftheenterprise;?fromtheanaly
8、sisoffoodsafetyandhealthpointofview,thefoodindustryhygienerequirementsisveryhigh,buylinksfromtheupstreamrawmaterialstodownstreamsales,theentirepr
