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1、品牌战略下的e方略（Estrategyunderbrandstrategy）Introduction,"man"-YOUNGOR,themanagementofmen'sdemeanor,themanagementofmen'sidentity,themanagementofmen'sspecialexperience.YOUNGORoperatestheselffulfillingvalueofmen".IntwentiethCentury,whenMaslow'shierarchyofneeds
2、theoryasatheoryofpsychologyiswidelyattendedbyscholars,evenhemaynothavethoughtofhistheorywillbecomethekeyelementsofbrandvalueconnotation;morelikelyhewassurprisedtofindthatintwenty-firstCentury,thistheoryandinformationtechnologyhasalsoundergonearelations
3、hip......Itisdifficulttosayclearly,afterhowmanyhardwork,experience,YOUNGOR,aworld-renownedbrand,fromseveraleducatedyouthyouthclothingfactory"birth",ahouseholdname,intotheworld'sfashioncourt.Allthis,YOUNGOR'sstrategicpositioningisessential.CrackYOUNGORb
4、randstrategyundertheestrategypasswordsuccessprotagonist,HanYongsheng.HanYongsheng,YOUNGORCIO.Peoplewhoareoutofthequestionarenotawareofhistrueidentity:researcherattheInstituteofsoftware,ChineseAcademyofsciences.Withthisspecialdualstatus,hehasbeeninYOUNG
5、ORformorethanfiveyears."Strategyisactuallyverysimple.ThestrategyisalogographtheJiayitian.Whatisstrategy?Howtodividethefieldafterthebattle?.ChairmanMaosaid,"playinglocaltyrants,subland"isthestrategy.Today,howtoconsider"slightly",thisfieldshouldfirstbedi
6、stributedtoconsumersandcustomers."SoHanYongshengdownplayedthedismantlingofthestrategyoftwowords,butprofoundinmeaning.Formanyyears,expertsengagedininformationtechnologyresearchandapplication,YOUNGORprojectenrichedHanYongsheng'slifeexperience,providingHa
7、nYongeternaltalenttofurtherdisplaytheTstage.HanYongshengfromnaturalphenomenaastheprototypeof"drinkingmodel,buffetmodel,quicksandmodelresearchofthegarmentindustry,breakingabottleneck,withinformationtechnologybreakthroughatechnicalbarrier,letYOUNGORmorec
8、adenza.Inthewholeinterviewprocess,thedialoguecore:YOUNGORinformationwhysuccessful?YOUNGOR'ssuccess,firstofall,thesuccessofbrandstrategy,informationtechnologyeffectivelysupportsYOUNGOR'sbrandstrategy.So,canYOUNGOR'ssuccessbereplicated?As
