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1、TheTopTenIssuesinE-StrategyIntroductionTheInternetischangingthewaycustomers,suppliers,andcompaniesinteracttoconductbusiness,communicate,andcollaborate.Italsochangesthewayweinteract,learn,communicateandnegotiate.Atthesametime,newconsumerpatternsareemergingduetoth
2、eInternetande-commerce.AnincreasingnumberofenterprisesareusingtheInternetinordertogethigheraddedvaluetotheirbusinessandkeeptheircompetitivenessintheglobalmarket.MoreandmorecompaniesaretryingtousetheInternettodevelope-Strategies.Let¡¯slookatthedefinitionofe-strat
3、egiesatfirst:E-Strategyprioritizesbusinessinitiativesanddefineskeyperformanceindicatorsfordevelopinge-businesssystems.[1]E-Strategyis¡°theuseofWeb-basedapplicationsandservicestoselectandsegmentcustomers,developandexecutemarketingcampaigns,anddistributeleadstothe
4、rightsaleschannels.¡±1E-Strategy¡°providesthebroadframeworkforthetransformation¡±fromabusinesstoane-business.Itprovidesvision,goalsandobjectives,andthemapuponwhichacompanycanperformsthetransformation.1Allinall,e-StrategyistheuseoftheInternet,automatedsystemsande
5、mailtodevelopmethodsforcarryingoutstrategicinitiativesanddevelopingnewmarketsormorebusinessopportunities.1Therearelotsofimportantissuesinbuildingasuccessfule-Strategy.InthispaperIwillchoosethefollowingtoptenissuestodiscuss:1.Privacy2.Security3.Tax4.Fraud5.Global
6、ization&Localization6.Bricks-and-Clicks7.CustomerRelationshipManagement&Personalization8.Valuechain9.Legalissue10.InternetmarketingStrategy211.PrivacyTheissueofprivacyisoneofthemostdebatedandhottesttopicsintheonlineenvironmentande-strategytoday.Privacyno
7、tonlyaffectsconsumers¡¯onlineconfidenceandtrust,butalsomaycausepotentiallegalandethicalproblems.Ifconsumersarenotsatisfiedwithe-privacyandbusinesses¡¯onlinepractices,itishardtoimaginethate-commercewillhaveaprosperousfuture.Infact,accordingtoarecentpoll...America
8、nssaidtheyweremoreconcernedaboutalossofpersonalprivacyonlinethantheywereabouthealthcareandcrime.AndaccordingtoresearchconductedforTheDMAbyWirthlinWorldwide,nearly60pe
