工商管理电子商务毕业论文 the top ten issues in e-strategy

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1、湖南师范大学本科毕业论文考籍号：XXXXXXXXX姓名：XXX专业：工商管理电子商务论文题目：TheTopTenIssuesinE-Strategy指导老师：XXX二〇一一年十二月十日IntroductionTheInternetischangingthewaycustomers,suppliers,andcompaniesinteracttoconductbusiness,communicate,andcollaborate.Italsochangesthewayweinteract,learn,communicateandnegotiate.Atthesametim

2、e,newconsumerpatternsareemergingduetotheInternetande-commerce.AnincreasingnumberofenterprisesareusingtheInternetinordertogethigheraddedvaluetotheirbusinessandkeeptheircompetitivenessintheglobalmarket.MoreandmorecompaniesaretryingtousetheInternettodevelope-Strategies.Let’slookatthedefinit

3、ionofe-strategiesatfirst:E-Strategyprioritizesbusinessinitiativesanddefineskeyperformanceindicatorsfordevelopinge-businesssystems.[1]E-Strategyis“theuseofWeb-basedapplicationsandservicestoselectandsegmentcustomers,developandexecutemarketingcampaigns,anddistributeleadstotherightsaleschann

4、els.”1E-Strategy“providesthebroadframeworkforthetransformation”fromabusinesstoane-business.Itprovidesvision,goalsandobjectives,andthemapuponwhichacompanycanperformsthetransformation.1Allinall,e-StrategyistheuseoftheInternet,automatedsystemsandemailtodevelopmethodsforcarryingoutstrategici

5、nitiativesanddevelopingnewmarketsormorebusinessopportunities.1Therearelotsofimportantissuesinbuildingasuccessfule-Strategy.InthispaperIwillchoosethefollowingtoptenissuestodiscuss:1.Privacy2.Security3.Tax4.Fraud5.GlobalizationLocalization6.Bricks-and-Clicks7.CustomerRelationshipManagement

6、Personalization8.Valuechain9.Legalissue10.InternetmarketingStrategy1.PrivacyTheissueofprivacyisoneofthemostdebatedandhottesttopicsintheonlineenvironmentande-strategytoday.Privacynotonlyaffectsconsumers’onlineconfidenceandtrust,butalsomaycausepotentiallegalandethicalproblems.Ifconsumersar

7、enotsatisfiedwithe-privacyandbusinesses’onlinepractices,itishardtoimaginethate-commercewillhaveaprosperousfuture.Infact,accordingtoarecentpoll...Americanssaidtheyweremoreconcernedaboutalossofpersonalprivacyonlinethantheywereabouthealthcareandcrime.Andaccordingtoresearchco