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ID:1745136
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页数:27页
时间:2017-11-13
《工商管理电子商务毕业论文 the top ten issues in e-strategy》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、湖南师范大学本科毕业论文考籍号:XXXXXXXXX姓名:XXX专业:工商管理电子商务论文题目:TheTopTenIssuesinE-Strategy指导老师:XXX二〇一一年十二月十日IntroductionTheInternetischangingthewaycustomers,suppliers,andcompaniesinteracttoconductbusiness,communicate,andcollaborate.Italsochangesthewayweinteract,learn,communicateandnegotiate.Atthesametim
2、e,newconsumerpatternsareemergingduetotheInternetande-commerce.AnincreasingnumberofenterprisesareusingtheInternetinordertogethigheraddedvaluetotheirbusinessandkeeptheircompetitivenessintheglobalmarket.MoreandmorecompaniesaretryingtousetheInternettodevelope-Strategies.Let’slookatthedefinit
3、ionofe-strategiesatfirst:E-Strategyprioritizesbusinessinitiativesanddefineskeyperformanceindicatorsfordevelopinge-businesssystems.[1]E-Strategyis“theuseofWeb-basedapplicationsandservicestoselectandsegmentcustomers,developandexecutemarketingcampaigns,anddistributeleadstotherightsaleschann
4、els.”1E-Strategy“providesthebroadframeworkforthetransformation”fromabusinesstoane-business.Itprovidesvision,goalsandobjectives,andthemapuponwhichacompanycanperformsthetransformation.1Allinall,e-StrategyistheuseoftheInternet,automatedsystemsandemailtodevelopmethodsforcarryingoutstrategici
5、nitiativesanddevelopingnewmarketsormorebusinessopportunities.1Therearelotsofimportantissuesinbuildingasuccessfule-Strategy.InthispaperIwillchoosethefollowingtoptenissuestodiscuss:1.Privacy2.Security3.Tax4.Fraud5.GlobalizationLocalization6.Bricks-and-Clicks7.CustomerRelationshipManagement
6、Personalization8.Valuechain9.Legalissue10.InternetmarketingStrategy1.PrivacyTheissueofprivacyisoneofthemostdebatedandhottesttopicsintheonlineenvironmentande-strategytoday.Privacynotonlyaffectsconsumers’onlineconfidenceandtrust,butalsomaycausepotentiallegalandethicalproblems.Ifconsumersar
7、enotsatisfiedwithe-privacyandbusinesses’onlinepractices,itishardtoimaginethate-commercewillhaveaprosperousfuture.Infact,accordingtoarecentpoll...Americanssaidtheyweremoreconcernedaboutalossofpersonalprivacyonlinethantheywereabouthealthcareandcrime.Andaccordingtoresearchco
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