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1、中国啤酒品牌广告策略本体论（ChinabeerbrandadvertisingstrategyOntology）First,thebrandwillbecomethe"firewall"forthefuturebeerenterprises"Advertisingstrategyisindispensableforanyoneofthebeerbrand,establishedinthefieldofbeerbrandFMCGadvertising(strategyandcommunication)onmuc
2、hhigherthanordinarysnackfoodssuchascandy,snacks,thereasonisthatthebeerisbetterthananyofaclassoftheseproductsmore"tastepreference"-typecharacteristicsthishobbyplusbeer"Circulation"toformaso-called"beerbrandloyalty".Beeradvertisingstrategiesandcommunicationeq
3、uivalents(mediadelivery)aredesignedtobuild,maintain,andstrengthenthispropensitytoconsume.Basedontheaboveviewpoints,thispaperinordertoreallyrelyonadvertisingstrategiestobuildconsumerpreferencebeerbrandastheresearchobject,andforthosewhoaremainlysecondaryadver
4、tisingstrategiesto"bribeconsumersform"snatchshort-termmarketsharenottodoso,thispaperanalysisshouldbeaccuratelydefinedasdiscussedinthebeerbrandlayoutChinareality,thinkingapaththroughthebeerbrandadvertisingstrategy.Tobeclear,correctandevenexcellentadvertising
5、strategyisnottoachievea"blockbuster"(beersalestoquicklyachievelarge-scalesales)thekeyfactors,price,channelandpromotion(includingchannelpromotionandconsumerpromotions,bribery)resources(suchastheterminalmonopoly----"shop")cancreatebest-sellingthesituation,but
6、to"pin"(persistent,longerperiod,especiallypopular)"pricemarketing"(tokeepthepricestablelongpindisc),nobrandbuilding,onlyrelyonnonbrandmarketingelementsmentionedaboveisunableordifficulttoachieve!What'sthestatusofChinesebeerenterprises?Realityis:1,mostofthebe
7、erenterprisesonlysee"advertisement"whileignoringthe"strategy":thistypeofenterprisesortoboasttypesloganto"lessons"(consumeralsotookoutthecaseasevidence,melatonin)oraskastarasaspokespersonoftrouble,thiskindofadvertisingthroughtheboundariesofvisibility"afterth
8、ebasiccommunicationisinvalid;2,afewenterpriseshavealwaysthoughtstrategyuncertainty:aqualitydemand,fromthesourcetotherawmaterialtotheprocessisafunctionofinterest,Everythingiscontainedtherein.,andthenitb
