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1、植入式广告及运用策略（Implantableadvertisinganditsapplicationstrategy）Implantableadvertisinganditsapplicationstrategy[mediabusinessschool]HuRuiabout3479wordsAbstract:theinformationcommunicationmodeofimplantableadvertisinghasbecomethefocusofinformationformanyadvertisersbecauseofitslowcost,concea
2、lmentandtopic.Inparticular,thisyear'sSpringFestivalGalaonanumberofimplantableadvertisinghasarousedwidespreadconcern,therefore,itisnecessarytostudythenewsituationofimplantableadvertisingstrategy.[Keywords]implantableadvertisingusestrategyProductPlacement(placementadvertising),alsoknow
3、nasimplantablemarketing(ProductPlacementMarketing).Referstotheproductorbrand,anditsrepresentativevisualsymbols,andevenservicecontent,strategyintothefilm,TVorTVprogramcontent,throughthereproductionofthescene.Lettheaudienceleavetheimpressionoftheproductandbrand,andthenachievethepurpose
4、ofmarketing.Productplacementandmediaintegration,constructtheaudiencereallifeortheidealsituationisapartofthegoodsorserviceinformationtononperformancemethodofadvertising,theaudienceintheunconsciousmodality,quietlyinstilledintheaudience.Becauseofitshiddenfeatures,implantableadvertisingi
5、salsoknownasembeddedadvertisingorsoftadvertising.First,theadvantagesanddisadvantagesofimplantableadvertising1,theadvantagesofimplantableadvertising.Firstofall,theinformationadvertisedbyimplantableadvertisingismoreeasilyacceptedbytheaudience.Ontheonehand,becauseoftheclosecombinationof
6、brandinformationandfilmandtelevisionprograms,itisverydifficultforconsumerstoisolatetheproductfromtheprogramwhenwatchingTVprograms.Inthisway,theaudiencewillnaturallyacceptthecontentoftheprogramwhileacceptingthedisseminationofbrandinformation.Reasonableimplantationisevenbeneficialforth
7、eaudiencetounderstandthecharacterofthecharactersintheTVprogramandthedevelopmentoftheplotaccordingtotheimplantedbrand.Ontheotherhand,inthecontentoftheprogramtoinsertadvertising,theaudienceiseasytoconcentrate.Becausethetelevisionprogramthewonderfulplot,excellentproduction,givingtheaudi
8、encethegreat
