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1、植入式广告及运用策略Productplacementadvertisingandstrategy[mediabusinessschool]Huruiisabout3479words【abstract】theinformationcommunicationstyleofimplantableadvertisersadvertisementistheinformationthatmanypayattentiontobecauseofitslowcost,concealmentandtopic・Inparticular,thisyear，sSpringFestivalgalaonmulti
2、pleproductplacement,causedthewidespreadattention,thereforeitisnecessarytostudytheuseofproductplacementstrategyunderthenewsituation・[keywords]productplacementstrategyProductPlacementisalsocalledProductPlacementMarketing.Referstotheproductorbrandanditstypicalvisualsymbolsandevenservicestrategicin
3、tomovies,TVseriesorTVprogramcontent,throughtheimagesofthescene・Lettheaudienceleavetheimpressionontheproductandthebrand,thenachievethemarketinggoa1.Implantableadvertisingandmediacarriermutualconfluence,constructtheaudiencepartofrealityortheidealsituationwillbetheperformanceofthecommodityorservic
4、einformationtotheadvertisingmethod,undertheaudienceunconsciousmodality,quietlyinstilledintheaudience・Becauseofitshiddenfeatures,productplacementisalsocalledembeddedadvertisingorsoftadvertising・AnanalysisoftheadvantagesanddisadvantagesofproductplacementadvertisingTheadvantageofproductplacement.F
5、irst,theinformationadvertisedbyproductplacementismoreaccessibletotheaudience・Ontheonehand,becausethebrandinformationandcombinedcloselywiththefilmandtelevisionprogramcontent,consumerswhenwatchingthefilmandtelevisionprogramtoimplantableadvertisinganditishardtoshowtheplot・Thus,theaudiencewillnatur
6、allyacceptthespreadofbrandinformationwhileacceptingcontent・Reasonableimplantationmayevenhelptheaudienceunderstandthecharacterofcharactersandthedevelopmentoftheplotaccordingtotheembeddedbrand.Ontheotherhand,adsareembeddedincontent,andtheaudienceiseasilydistracted・Becausethefilmandtelevisionprogr
7、amsofplot,excellentproductiontogivetheaudiencealotofappeal,theaudienceasshewatchedthecontentoftenconcentration,brandinformationatthistimewasmixedinthecontentistransmittedtotheaudience・Spreadrelativelysimplecomparedwiththetradition
