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1、制胜策略让经销商雄霸区域市场NO.1（ThewinningstrategyfortheregionalmarketdealersdominatedNO.1）Thedealeristhesurvivalordestruction?"Chineseexistingwholesalemarketin6-10yearswilldisappear,themajorityofdealersarefacingtheriseandfallofthemoment".Inrecentyears,soattheendofthecentury"prophecy"freque
2、ntlyinthemediarelease.Tothefateofdomesticdealersmentionedtoday,"isnotthequestionofsurvivalordestruction"isnotalarmist,butWeaknesslendswingstorumours.,wasacold,Athinghasitscause:OneistheincreasinglylowprofitbusinesstodealerpricesbegantoexploitCuanhuotosay"NO",reduceorcancelthepr
3、eviouslargevariety,non-standardcashdiscounts,rebatesandpromotionalsupport,clearmanagementofregionaldistributors,andformulatedaseriesofstrictincentivemeasures,thepossibilityofdealerstoprofitbypricedumpingandcrossitismoreandmoresmall,forcingdealerstoreduceprofitexpectations,tocha
4、ngetheirmodeofoperationtoobtainthechanceofsurvival.Thetwoislostinmultichanneldistributionenterprisesbegintochangetheirpolicypath,buttheprovincialleveldealersandcancelortotalsales,usetheirownstrength,toestablishanetworkmarketingcompanyinprovincesormultipleofficesdirectlytoretail
5、ersofprovincecityengagedinwholesaleandservice(commonlyknownasdirect).Thismakesbigdealerstheoriginaljurisdictionofallorpartofthelossoflostsurvivalfoundation.Threeistofacethehighfeesofenterpriseshavebeguntochangetheirbusinessmodel,thetentaclesoftheretailsector,theindependentdevel
6、opmentofitsownstores,chainstores,franchisestoresorshopinshop,tolargesupermarkets,hypermarkets,electroniccitydealerscallboard,theoriginaldirectrightshuntthetraditionaldealer.Thesearetheactualenterprisesopeneduptheirownsaleschannelsanddistributorsandcutunderzeroright.SuchasGREE,X
7、ocecohaveselfbuiltchannels,isanexample.Thefouristhefaceoftherapidriseofmodernretailenterprisestosupermarkets,hypermarkets,becomeanewforceofChina'sleadingcommoditycirculation,thesizeofdealerswillsuffertotheunprecedentedpressureandchallenge.Expertspredictthat3-5inChinawillbe5-8aw
8、orld-classretailgiant,theywillcontroltheretailbusiness
