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1、制胜策略让经销商雄霸区域市场NO.1Dealersaresurvivalordestruction?"TheexistingwholesalemarketinChinawilldisappearwithin6-10years,andmostdealersarefacingacriticalmoment."".Inrecentyears,soattheendofthecentury"prophecy"frequentlyinthemediarelease.Tothefateofdomesticdeal
2、ersmentionedtoday,"isnotthequestionofsurvivalordestruction"isnotalarmist,butWeaknesslendswingstorumours.,wasacold,Athinghasitscause:OneistheincreasinglylowprofitbusinesstodealerpricesbegantoexploitCuanhuotosay"NO",reduceorcancelthepreviouslargevariety,
3、non-standardcashdiscounts,rebatesandpromotionalsupport,clearmanagementofregionaldistributors,andformulatedaseriesofstrictincentivemeasures,thepossibilityofdealerstoprofitbypricedumpingandcrossitismoreandmoresmall,forcingdealerstoreduceprofitexpectation
4、s,tochangetheirmodeofoperationtoobtainthechanceofsurvival.Thetwoislostinmultichanneldistributionenterprisesbegintochangetheirpolicypath,buttheprovincialleveldealersandcancelortotalsales,usetheirownstrength,toestablishanetworkmarketingcompanyinprovinces
5、ormultipleofficesdirectlytoretailersofprovincecityengagedinwholesaleandservice(commonlyknownasdirect).Thiswillcausethelossoftheoriginalterritoryjurisdictionofthelargedealers,partiallyortotally,andlosetheirsurvivalbasis.Threeistofacethehighfeesofenterpr
6、iseshavebeguntochangetheirbusinessmodel,thetentaclesoftheretailsector,theindependentdevelopmentofitsownstores,chainstores,franchisestoresorshopinshop,tolargesupermarkets,hypermarkets,electroniccitydealerscallboard,theoriginaldirectrightshuntthetraditio
7、naldealer.Thesearetheactualenterprisesopeneduptheirownsaleschannelsanddistributorsandcutunderzeroright.SuchasGREE,Xocecohaveselfbuiltchannels,isanexample.Four,facingtherapidemergenceofsupermarkets,hypermarketsandmodernretailenterprises,theyhavebecometh
8、enewforcesthatdominatethecirculationofcommoditiesinourcountry,andthedealerswillsuffersomepressureandchallenges.Expertspredictthatin3-5years,Chinawillhave5-8world-classretailgiants,theywillcontroltheretailbusinessofChina's60%businessarea
