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1、区域市场开发与经销商管理(马坚行)（Regionalmarketdevelopmentanddealermanagement(MaJianhang)）Regionalmarketdevelopmentanddealermanagement(MaJianhang)May201211-12,ShenzhenJune201216-17,ShanghaiJune201229-30,Beijing02-03August2012,ShenzhenAugust201217-18,Shanghai-----------------------------------
2、---------------------------------------------Organizer:HuashengtrainingSuitablefor:generalmanager,marketingvicepresident,regionalmanager,channelmanager,marketingmanager,trainingmanager,andpotentialsalesstaff;Studyfee:2500yuan/person(includingteachingmaterials,lunch,tea,taxandfe
3、e)--------------------------------------------------------------------------------[CourseIntroduction]:First,facethechallenge:Doyouhaveasenseofdirectioninthefaceofthecompetitiveregionalmarket?Doyouunderstandhowtodeveloparegionalplanningoperationplaninlinewithyourcompany'spolici
4、esandlimitedresources?Tocarryoutregionalmarketdevelopment,managementandpromotion,soastoachieveaplannedpromotion.However,first-classproductshavefoundsecondratedealers,howcanthemarketdoit?Channelpolicyisrequiredtoactasagents,dealersarekeentoselltheirownretail,nointentiontolayouta
5、ndexpanddistribution;manufacturersapainstakingintroductionofvariouspromotionalpoliciestoenhancethemarketatmosphere,dealershavegreatlyreduced.Themoneywastakenaway,butwhatwasdonewasnotdone.Marketingpolicyisdifficulttoimplement,theproductdisplaysurfaceisgettingsmallerandsmaller,th
6、emonthlysalesvolumedoesnotgo,dealerconfidencecannotrise,whatshouldIdo?Channelconflict80%isrelatedtotheimplementationofthemarketingpolicyofthemanufacturer,buthowmanysalesmanagersreallyplaywellinthecompanypolicyandtaketheprofitpatternofthequasidealer?Mostofthesalesmanagercannoteq
7、ualcommunicationwithdealers,salespressuremethodclumsy,Cuanhuoconflictlike"speakthesamelanguage".Inparticular,salespersonnelchangesfrequently,payment,arbitraryprice,Cuanhuochannelsuchashistoricalissuescontinuetoaccumulate,dealercomplaintsfour,thedealerhowtocontrol?Bigdealersarec
8、attle,oftenlionbigopenings;smallweakstrengthisdifficul
