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1、空间竞争策略苹果公司的市场制胜密码（SpacecompetitionstrategyAppleCorp'smarketwinningpassword）WhydoesAppleCorplaunchanewproduct,whichwillleadtofrenziedpanicbuying?Whytheworld"powder"willbeafewdaysinadvancetowaitinlinetobuytheipad2theirfavoritelong?WhyinSanlitunChinesewilloccurduetopanicbuyingipad2conflict
2、causedbythe"murder"?HowdidAppleCorptrigger"Crazy"?Whatkindofwinningcodesarehiddeninit?Isita"hungermarketing"?Orisit"experientialmarketing"thatpeopletalkabout?Perhapsallthespeculationcannotbedirectedatthecoreofthemarket'ssuccess.Infact,theAppleCorp'smarketstrategyhasgonebeyondtheundersta
3、ndingofourtraditionalsenseoftheoperationofthemarket,notlimitedtotheuseofproductsandtechnologycompetitionstrategy,butamorethree-dimensional"space"competitivestrategy.Whatisthe"space"competitionstrategy?Howtoconstruct"space"competitionstrategy?WhatkindofpassworddoesAppleCorphaveinthecompe
4、titionstrategyof"space"market?Whetherourdomesticenterprisescanfollowthepracticeofapple,alsowonthefeastofthemarket?Customers--frommarketsharetomarketspaceAcommonmistakeexistinginthemarketcompetitionstrategyisthatsomepeoplesimplyputallthenewproductsandnewtechnologyasthemostimportantcompet
5、itiveadvantage,infact,newproductsmayonlybeextendedmanycompetitiveproducts,puretechnicalinnovationisunabletoopenthemarket,butonlyinthefaceofcustomervalueinnovation,leaptheexistingmarketcompetitionelementboundary,rescreeningcombination,islikelytocreateaprofitspace.Wethinkthattheestablishm
6、entofapplemarketshareadvantage,products,technologyisnotsimplybecausethelockbasedproducts,theformationofcompetitiveadvantagebasedonthelockingtechnologyisnonpersistent,difficulttocreateprofitablegrowthinthefuture,theAppleCorpcustomervalueinnovationlockingconstructsbasedontheconditionsfort
7、heirownmarketspace,andthisisdifficulttoimitatemarketcompetitiveadvantage,overtime,willcontinuetoenhancethesustainablecompetitiveadvantageisestablished.Figure1:evolutionofApplelogoInrecentyears,inthefieldofmobilephoneandnotebook,Apple'scompetitorsaretakentoavoidthecustomerrather
