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1、中国调味品市场分析及企业培训竞争策略（Chinesecondimentmarketanalysisandenterprisetrainingcompetitionstrategy）"Hungerbreedsdiscontentment",Chinaisabigcountrydietculture,longhistorycultureofallnationalitiesofdifferenteatinghabitsandmakethemallkindsofspicesflavor,hasauniqueirreplaceableinfluenceand
2、statusofpeople'sdishes.Withtheimprovementofpeople'slivingstandardandthehealthydietconcept,moreandmoreattentionhasbeenpaidtocondiments,playinganincreasinglyimportantroleintableculture.AccordingtotheGB/T20903-2007standardforcondimentclassification,condimentscanbedividedintoedibl
3、esalt,sugar,soysauce,vinegar,monosodiumglutamateandother17categories.2001-2010years,thecondimentindustrysalesjumpedfrom27billion723millionyuanto151billion622millionyuan.2010salesrevenuerankedinallfoodseasoningfinemolecularIndustryFifth,buttheannualgrowthreached32.36%,rankingth
4、irdofallfoodfinemolecularindustry,whichindicatesthatthecondimentindustryinChinahasenteredaperiodofrapiddevelopment,andhasbecomeoneofthefastestgrowingsubsectorsinthefoodindustry.Thecondimentmarketfromunsaturatedcompetitiontotheindustryconcentrationgraduallyincreased,theindustry
5、largeenterprisesbegantograduallydominatethemarket,smallandmedium-sizedenterprisesarefacingthemarketcompetitionismoreintensethanbefore,thecondimentindustryintheboomingdevelopmentofthecompetitionisalsoshowingatrend.Inthiscase,howtomakeaccuratemarketanalysis(marketanalysistopics)
6、?:I.AnalysisofChinesecondimentmarket1,theproductgraduallytothemiddleandhigh-enddirectionAccordingtoLiuteacherJackoriginaltrainingcourse"marketingtheory"inthetheoryof3Dproducts,hungerbreedsdiscontentmentoftheChinese,eatgoodfoodtograduallyshiftdirection,tasteby"flavor"to"goodtas
7、te"development.Condimentalsoshowsthetrendofdevelopingtowardmiddleandhigh-grade,andthemarketcapacityofmiddleandhigh-gradecondimentmarketisfurtherexpanded.Consumers'purchasingpowerofspicesisincreasing,andthedevelopmentofproductsisbecomingmoreandmorehigh-grade,whichmeansthatresid
8、ents'consumptionwillenterthestageofhighqualityandhighdemands.
