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1、中国调味品市场分析及竞争策略（MarketanalysisandcompetitivestrategyofChinesecondimentmarket）"Hungerbreedsdiscontentment",Chinaisabigcountrydietculture,longhistorycultureofallnationalitiesofdifferenteatinghabitsandmakethemallkindsofspicesflavor,hasauniqueirreplaceableinfluenceandstatusofpeople'
2、sdishes.Withtheimprovementofpeople'slivingstandardandthehealthydietconcept,moreandmoreattentionhasbeenpaidtocondiments,playinganincreasinglyimportantroleintableculture.AccordingtotheGB/T20903-2007standardforcondimentclassification,condimentscanbedividedintoediblesalt,sugar,soys
3、auce,vinegar,monosodiumglutamateandother17categories.2001-2010years,thecondimentindustrysalesjumpedfrom27billion723millionyuanto151billion622millionyuan.2010salesrevenuerankedinallfoodseasoningfinemolecularIndustryFifth,buttheannualgrowthreached32.36%,rankingthirdofallfoodfinem
4、olecularindustry,whichindicatesthatthecondimentindustryinChinahasenteredaperiodofrapiddevelopment,andhasbecomeoneofthefastestgrowingsubsectorsinthefoodindustry.Thecondimentmarketfromunsaturatedcompetitiontotheindustryconcentrationgraduallyincreased,theindustrylargeenterprisesbe
5、gantograduallydominatethemarket,smallandmedium-sizedenterprisesarefacingthemarketcompetitionismoreintensethanbefore,thecondimentindustryintheboomingdevelopmentofthecompetitionisalsoshowingatrend.Inthiscase,howtomakeaccuratemarketanalysis(marketanalysistopics)?:I.AnalysisofChine
6、secondimentmarket1,theproductgraduallytothemiddleandhigh-enddirectionAccordingtoLiuteacherJackoriginaltrainingcourse"marketingtheory"inthetheoryof3Dproducts,hungerbreedsdiscontentmentoftheChinese,eatgoodfoodtograduallyshiftdirection,tasteby"flavor"to"goodtaste"development.Condi
7、mentalsoshowsthetrendofdevelopingtowardmiddleandhigh-grade,andthemarketcapacityofmiddleandhigh-gradecondimentmarketisfurtherexpanded.Consumers'purchasingpowerofspicesisincreasing,andthedevelopmentofproductsisbecomingmoreandmorehigh-grade,whichmeansthatresidents'consumptionwille
8、nterthestageofhighqualityandhighdemands.Whetheritisbas
