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1、论中国移动市场竞争策略（OnthecompetitionstrategyofChinaMobileMarket）OnthecompetitionstrategyofChinaMobileMarketAbstract:withtheincreasinglyfiercemarketcompetition,ChinaMobile'scompetitorswithlittle,butarecomparedHavestrength,suchas:ChinaUnicom,ChinaTelecom,ChinaTietong,Chinanetcom.I
2、nafreemarketInthefieldenvironment,theopponentisapowerfuldrivingforceforcompetitors,butitisalsothepressureofsurvival.ProfessionThestrongcompetitioninthemarket,ChinaMobileisatargetforall.Keywords:networkadvantage;marketbrand;saleschannelInrecentyears,ChinaTelecomhasbeenspl
3、itandrestructured,andnowithasbecomethemostpowerfulandreliablecommunicationOperatorswiththehighestmarketshareofrevenue.WiththerapidgrowthandshiftofglobalmobilecommunicationsdemandMobilecommunicationtechnologychangerapidly,ChinaMobilealsoaccelerateditspaceofdevelopment,the
4、introductionofthenewTocreatenewbrands,andalsosparenoefforttoattractandretainusers,accumulatecustomercapital,andbuildthecoreMarketingcapabilities,therefore,formobilecommunicationsmarketmarketingactivitiesarebecomingincreasinglyimportant.ThedevelopmentofChina'smobilecommun
5、icationsindustryisfacinganewdevelopmentenvironment:(1)sustainedandrapiddevelopmentofthenationaleconomy;(2)stresssustainabledevelopmentandinnovation;(3)theurbanizationprocessputsforwardnewdemandformobilecommunicationindustry;(4)cooperationandintegrationhavebecometheconsen
6、susofindustrialdevelopment;(5)upgradingofnetworktechnologyformobilecommunicationsindustry;Developmentbringsnewbusinessopportunities;(6)openingupthemarket,themobilecommunicationsindustryisfacingnewchallengesandtheOlympicparade;(7)toavoid"goingout",therearealsobarriers.1mo
7、bilecommunicationsmarketstatus1.1mobilecommunicationsindustryoverviewandtrends(1)thedatashowsthesharpangle".Forthemoment,mobiledatainfrastructureisunderconstruction,andmobiledataserviceswilloperatecommerciallyModelhasnotyetbeenintroduced,limitingthespeedbottleneckofmobil
8、edataapplicationshasnotbeenbroken,wirelessInternetapplicationsarestillinadequateRich,allthismeansthatth
