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1、China’sHugeMobileInternetMarketFourmassivelandmarksun-derscoretheimportance–asthoughwedidn’tknow–ofChinaastheworld’stopmobilemarket.First,Chinanowhasmorethan1billionmobilesubscribers(Indiaisn’tfarbehind)–that’smorethanthreetimestheUS.Second,Chinanowhasmorethan150million3Gusers.Thesearethesu
2、mofsubscriberstatsfromthethreemainChineseoperators.Third,Chinahasmorethan400millionmobileInternetusers(i.e.morethantherearemobilesubscribersintheUS),accordingtoAnalysysInternational.Fourth,Chinaisnowthelargestsmartphonemarketintheworldwith22percent(overtakingtheUSat16percent),accordingtoCan
3、alys.Over1billionmobilesubscribersinChinaAsofMarch2012thecombinedtotalsubscribersofthetopthreeChinesemobileoperators–ChinaMobile,ChinaUnicom,ChinaTelecom–was1,012.5million,accordingtomobiThinking’sarithmetic.Let’sputthisinperspective:7TherearethreetimesthenumberofmobilesubscribersinChinaasi
4、ntheUS(331.6million,accordingtoCTIA,November2011).Chinaaccountsformorethanonesixthoftheworld’smobilesubscribers–therewere5,981millionmobilesubscribersworldwideattheendof2011accordingtoestimatesbytheInternationalTelecommunicationUnion(ITU).ChinaMobile,thelargestoperatorontheplanet,has667.2mi
5、llionsubscribers,that’smorethan1.5timesthenumberofmobilesubscribersinthewholeofAfrica–433millionattheendof2011accordingtoestimatesbytheITU.Indiaisn’tfaroffbreakingtheonebillionmobilesubscribersbarriereither.AttheendofFebruary2011,therewere911.2millionsubscribersaccordingtoTRAI.Over150millio
6、n3GsubscribersinChinaAsofMarch2012,thecombined3GsubscribersofthetopthreeChinesemobileoperatorsisnow152.1million,accordingtomobiThinking’sarithmetic.Puttingthisincontext:73Gsubscribersarethenumberofmobileusersthathavemobilebroadband(3Gstandsforthird-generationtelecoms)aspartoftheirmobilepack
7、age.Youdon’tneeda3Gnetwork,3Gphoneor3GsubscriptionortoaccessthemobileWeb,butitwillmaketheexperiencebetterandcheaper.ThusmobileWebusagecanbeconsiderablyhigher(aswewillseeinthenextsec-tion)thanthenumberof3Gsubscribers.Nordoes3Ghandsetmeansmartphone–lotsoff
