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1、MarketanalysisA marketanalysis studiestheattractivenessandthedynamicsofaspecial market withinaspecialindustry.Itispartoftheindustryanalysisandthisinturnoftheglobalenvironmentalanalysis.Throughalltheseanalysesthechances,strengths,weaknessesandrisksofacompanycanbeidentified.Finally,withthehelpofaSWOTa
2、nalysis,adequatebusinessstrategiesofacompanywillbedefined. Themarketanalysisisalsoknownasadocumentedinvestigationofamarketthatisusedtoinformafirm'splanningactivities,particularlyarounddecisionsof inventory,purchase, workforce expansion/contraction,facilityexpansion,purchasesofcapitalequipment,promot
3、ionalactivities,andmanyotheraspectsofacompany.SWOTanalysis,astrategicplanningtoolusedtoevaluatetheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectMarketsegmentationMarketsegmentation isthebasisforadifferentiatedmarketanalysis. Differentiation isimportant.Onemainreasonisthesaturationof
4、consumption,whichexistsduetotheincreasingcompetitioninofferedproducts.Consumersaskformoreindividualproductsandservicesandarebetterinformedabouttherangeofproductsthanbefore.Asaconsequence,marketsegmentationisindispensable. Segmentationincludesalotofmarketresearch,sincealotofmarketknowledgeisrequiredt
5、osegmentthemarket.Marketresearchaboutmarketstructuresandprocessesmustbedonetodefinethe“relevantmarket”.Therelevantmarketisapartofthewholemarket,onwhichthecompanyfocusesitsactivities.Toidentifyandclassifytherelevantmarket,amarketclassificationorsegmentationhastobedone.Dimensionsofmarketanalysis*Marke
6、tsize(currentandfuture)*Marketgrowthrate*Marketprofitability*Industrycoststructure*Distributionchannels*Markettrends*KeysuccessfactorsThegoalofamarketanalysisistodeterminetheattractivenessofamarket,bothnowandinthefuture.Organizationsevaluatethefutureattractivenessofamarketbygaininganunderstandingofe
7、volvingopportunitiesandthreatsastheyrelatetothatorganization'sownstrengthsandweaknesses.Organizationsusethefindingstoguidetheinvestmentdecisionstheymaketoadvancetheirsuccess.Thefindingsofamarketanalys
