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中国电脑自动裁床市场分析（MarketanalysisofcomputerizedautomaticcuttingmachineinChina）MarketanalysisofcomputerizedbedcuttinginChinaProductintroductionComputerautomaticcuttingispartofadvancedinformationtechnologyisatypicalmechatronicproduct,garmentmanufacturingenterprisesfromtheiconicequipmentovertheindustrialagetotheinformationage,computeraidedmanufacturing(CAM)application.Efficientuseofcomputercuttingbedmustalsobeequippedwithcomputerdrawingmachine(CAS),computersystem(CMS)hanginghardwareandgarmentdesignsystem(CAD)softwaresupportsystemcomposedofthesedevicesforproductionofgarmententerprises(sewingandfinishingexcept)providesaperfectsolution.Inhumandevelopment,advancedscienceandtechnologywillcontinuetoliberatepeoplefromthepracticeofphysicallabor,artificialplateandcuttingtheproductionsystemwillreplacethetraditional,tocreateamorefit,beautifulcostumesforpeople'slife.Twocharacteristicsofrelatedindustries(1)clothingindustryNeedlesstosay,thesituationoftheclothingindustrywillaffectthepromotionofcomputercuttingbed,China'sgarmentindustrycanquicklyaccepttheupgradingofproductiontools intheinformationage?Ourcountryhasalargepopulation(expertspredictthatChinapopulationwillreach1billion332millionin2005),itselfisagreatapparelconsumermarket,notonlythatourclothingalsohasconsiderableinternationalcompetitivenessintheworldmarket(2005Chinaapparelexportswillreach43billionU.S.dollars),afterjoiningtheWTO,China'stextileandgarmentmarketinEuropesharerisefromthecurrent15%to30%.Thisone,one,twomarketshavebroughthugegrowthspaceforChina'stextileandgarmentindustry.Butatthesametime,weshouldalsorecognizesomeofthefollowingweaknesses:1.thegeographicaldistributionofgarmententerprisesisuneven.AtpresenttheclothingproductionareasinChinaaremainlyconcentratedinthecoastalareas,Guangdong,Zhejiang,Jiangsu,Shandong,Shanghai,Liaoning,Fujian,Hubei,Hebei,Anhui,Tianjinandotherprovincesandcitiesintheannualoutputofmorethanbillion,whilethecentralandwesternregionsofthegarmentproductionispoorlyunderstood,suchasYunnan,Guizhou,Sichuan,Chongqing,Shaanxi,Gansu,Ningxiaandotherprovincesandcities,clothingconsumptionproductsaccountedforonly5-10%,betweenthetworegions,inrecentyears,thescaleofthegarmentindustryincreasingthegap,butstillhaslargelaboradvantageinWesternregion.2.fromthepointofviewoftheentiregarmentindustry,thescaleoftheadvantagesoftheenterpriseisveryfew.China'sgarmententerprisesaremostlysmallandmedium-sized,theyareveryactiveinthemarket,inacompletelycompetitivesituation. 3.domestichigh-gradeclothingless.Inthismarketsegment,butletsomeforeignbrandssnatchedadvantageposition.4.productivitylevelisnothigh.Inthemajorityofsmallandmedium-sizedgarmententerprises,theproductionequipmentisbackward,theproductionefficiencyislow,andthequalityofclothingisnothigh.WiththeapplicationofclothingCADasanexample,theutilizationrateofabout5clothingenterprisesinChinaislessthan5%.(two)ITindustryTheinformationtechnologyrevolutionisjustunfolding,thedevelopmentofcomputertechnologyinChinaITindustryathousandliaday,therapideconomicgrowth,andgraduallytothetraditionalindustrypenetration.Itisforeseeablethatinformationtechnologywillfundamentallychangepeople'swayoflife,production,includingclothingproduction,ofcourse.ThreetheimpactofpoliticalandeconomicenvironmentonrelatedindustriesWiththedeepeningofChina'sreformandopeninguppolicy,thestate-ownedgarmententerpriseshavegraduallycompletedtherestructuring,towardamorehealthydirectionofdevelopment,anditsinvestmentdecisionshavebecomemoreandmorescientific.Privateandgarmententerprisesgrowrapidly,especiallyforeign-fundedenterprises,duetotheparticipationofforeigncapital,theHongKongandTaiwanandforeignadvancedproductiontechnologyandmanagement experienceinthedomesticpromotion,improvetheinternationalcompetitivenessofthewholeindustry.Thewesterndevelopmentstrategyimplementationwillhavesomeimpactontheexistinggeographicalpatternofgarmententerprises,thecentralandwesternregionsofthegarmententerprisesarelikelytousetheirrelativelycheapmanpoweradvantage,usinginformationtechnologyinsteadofindustrializationasanopportunity,theeasterncoastalareastocatchup.Thesuccessofthisyear'sbidforOlympicGamesandtheadditionofWTOarelikeinjectingastimulanttoourclothingindustry,Itcanbeimaginedthatthesuccessfulenterpriseswillbelarge-scaleandmoderndevelopmentaftertheprofit,whichwillinevitablybringstrongdemandfortheclothingequipmentindustry.Affectedbythe911terroristincidentintheUnitedStates,somecountriesandindustrieshaveappearedthephenomenonofshrinkinginvestment,butithaslittleimpactonChina,andthereisalmostnoadversereactionintheclothingindustry.Overall,inthecurrentpoliticalandeconomicclimate,China'sgarmentindustrydevelopmentgratifying,optimisticoutlook.Fourmarketsituation(1)marketsegmentation Atpresent,thetotalnumberofdomesticcomputersystemwithcuttingclothingenterprisesofabout50,comparedwiththetotalnumberofenterprisesnearly50thousandgarmentindustrythereisalargespace,theclothingenterprisesofourcountryaresubdividedaccordingtothescale:1.enterpriseswithanumberofpersonsunder300.About3/4ofthetotalnumberofenterprises,theseenterprisesgenerallysmallsize,lackoffunds,ishesitanttoinvestintheclothingCADsystem,itisalmostimpossibletobuythecuttingbed.2.enterpriseswithnumberof300to800people.Thetotalnumberofenterprisesaccountedforabout3/16,ofwhichaconsiderablepart(nearly1000)haspurchasedthegarmentCADsystem,theyarewaitingtoseethecomputercuttingbed,especiallythosewhowanttofurtherexpandthescale,farsighted,daretorisk.3.enterpriseswithnumberof800to2000people.Thereareaboutmorethan1000,theyareveryinterestedinthecuttingsystem,butbecauseofhugeinvestment,investmentrecoveryperiodislong,cannotmakethepurchasedecision.4.enterprisegroupswithapopulationofmorethan2000.Thereareabouthundredsofthemwhoalreadyhavescalebenefitintheirproduction,andtheyhaveastrongcapitalandarealreadyactivelypreparingfortheintroductionofcomputerizedbedcuttingsystem.(two)competitoranalysis A)domesticcompetitorsAtpresent,thereisnoonecapableofproducingcomputerCDenterprises,butmanydevelopershaveclothingCAD,about10orso,theyareHonghua,whenhigh,space710,Woodman,nac2000,Aike,Janger,ofwhich710,JangerandAikespacetobecometheclimate,whethertheywouldliketoCAMasweRichpeacealsodonotgetaccurateinformation,butfromthecurrentstrength,canbeinvolvedinthecuttingbedCAMisonlyaRichpeaceus,becausewehaveinadditiontotheabilityofsoftwaredevelopment,butalsohasastrongdevelopmentcapacityandelectronicembroiderymachinesCAMdevelopmentexperienceofsales,inadditiontoShenzhenoyeamachinerycuttingbedaccessoriesandsupplies.B)foreigncompetitorsThepotentialofChina'smarketandthebedcuttingblankhasbeenattachedgreatimportancetoforeignproducersofcomputercuttingsystem,theUnitedStatesGERBER,PGM,CanadaPDA,SpainInvestronica,GermanASSYST,Wastema,LectraFrance,JapanSichuan,TakaokahaslandedChina,whichGERBERandLectrahavetalentshowsitselfitsbrandname.Andreputationhasreachedacertainlevelinthedomesticgarmentindustry,especiallyGERBER,thecuttingbedCAMinthedomesticmarketshareashighas62%.Theseforeignmanufacturersarecuttingsystemhasconsiderablestrength,canprovidethewholesolutionfortheplatecuttingandgarmententerprises,Wastema(thisyearhas justenteredChina),GERBERandLectracounterpartsknownastheworld'stopthree,inEuropeandtheUnitedStatesandotherworldmarketshaveoccupiedthemarketleader.Othermanufacturersrankedonlybehind,theymustnotGERBERandLectratakeChinamarketprofits.WithChina'saccessiontotheWTO,tariffswillgraduallydecrease,andthecompetitionbetweenthemwillbecomeincreasinglyhot.Becausetheyareallforeigncompanies,theirsaleschannelsincludetheimportofthisring,theyhavethefollowingweaknesses:TheChineseintothemarketnotlong,someevenveryshort,theyareverylackinginChineselocalization,suchasculture,operationmode,operationinterfaceoftheproductChinahabituation,evenproductinterfaceandappearancearenotadapttothesituationofChinese.Highprice.ThegeneralsystemofEuropeandAmericawillnotbelessthan2million,theJapanesesystemwillbecloseto2million.Notonlythat,thehightariffmakesdomesticclothingenterprisesflinch.Third,thequalityofafter-saleserviceisnothigh.Thespecialrequirementsofmanydomesticcustomerscannotbemet,andtheproductsareslowtorespondtotheescalationofdomesticdemand.Inaddition,theforeignenterprisestoenterthemarketChina wayisalsoworthmentioning,andmostoftheirforeigncounterparts,take"officetypestrategy"coveringChinesethecenterofthecityandthecityofclothingproductionbase,clothingenterprisestopenetratethroughvariouschannels.Sofar,theircustomersareveryrepresentativeoflargeenterprisesinvariousprovincesandcities,itisclearthatthisistoseizethecommandingheightsoftheclothingindustry,fromthecentertothesurroundingradiation,diffusion.FivemarketforecastinthefutureAtpresent,morethan800peopleassumethatthereare50%enterprisesin5yearstobuycomputercuttingsystem,thereareatleast1500setsofsales,withanaverageof1million500thousandyuanpermeter,fiveannualsalesamountedto2billion250millionyuan,eveniftherateofnetprofitalsohaveaprofitof225millionyuan,10%.Moreover,themarketitwillcontinuetomaintainstronggrowth,sotheprospectsareveryattractive.Weneedtowaitandseehowthemajormanufacturersallocate.ThedesignofsixRichpeace&TakatoricomputercuttingsystemIfthebirdcompanyandthecooperationbetweenthesuccessofthecompany,thefutureofR&Tcomputercuttingsystemwillhavethefollowingadvantages:1.strongcooperation,complementaryfunction.Highbirdcompanyhascomputerresearchanddevelopment,productionandsalesofcuttingmorethan10yearsofexperience,productqualityhasreachedtheadvancedlevelintheworld;YingNing companyhasbeenmorethan10yearsofsoftwaredevelopmentexperienceandChina,electronicembroiderymachinemarketdevelopmentandmanagementexperience.ThecooperationbetweenthetwocountrieswillcombineadvancedJapanesemechatronicstechnology,domesticpowerfulsoftwaredevelopmentcapabilitiesandlocalmarketdevelopmentcapabilitiestomakeitpossibletorealizethelocalizationofcomputerizedbedcuttingsysteminchina.2.becausethecompetitors'productsareallfromabroad,theR&Tcomputercuttingsystemwillhavebothadvantagesofcostandtariffinprice.3.existingmature,largedistributionchannelswillgreatlyshortentheproductmarkettime.4.,therewillbecompetitorscannotbecompared,customersarenotpicky,moresuitableforChina'snationalconditionsofproductsandservices.Ofcourse,thedisadvantageofR&Tcomputerizedbedcuttingsystemalsoexists,thatis,thereisnobrandadvantageforthetimebeing,togetthegeneralrecognitionoftheclothingindustry,butalsoneedalotofadvertisinginvestmentandpublicrelations.SevenrecommendedcountermeasuresforR&Tcomputerizedbedcuttingsystem1.,afterthetechnicalandeconomicfeasibilityanalysis,assoonaspossibletodevelopprograms,evaluationprograms, selectedprogramstoinvestandbuildfactories,playingthefirstdomesticcomputercuttingsystembrand.Timewaitsfornoman,andagoodmarketopportunityisfleeting.Wehavetotaketimewithourcompetitors.2.makemarketcultivationbeforetheproductcomesout.ThepopularizationofCADisthefoundationofCAMapplication.Forthisreason,YingNingcompanyshouldhaveaproperchoiceforthepromotionofCADinthecaseofrelativelackofmarketpower,andaimatthepotentialcustomersofR&Tcomputercuttingsystem.epilogueUnderthemarketeconomycondition,thesuccessfulenterpriseneedsthekeenvision,theboldandresolutemannerofwork.YingNingcompanyhassuccessfullyrealizedtheembroiderymachinetechnologyscale,market-oriented,isasuccessfulbusinessentrepreneursmade,butanembroiderymachinehasenteredamaturestageoftheproduct,thecompanyaverage,howtofindnewprofitgrowthpointhasbecomethekeytothesustainabledevelopmentoftheenterprise,computercuttingsystemlocalizationtheopportunitytorealizethetwoYingningentrepreneurshipprovidesavaluablestage.Atthesametime,highbirdcompanywillgreatlybenefitfromcooperation,becauseintheworldmarketR&Tcomputercuttingsystemwillhaveunparalleledcompetitiveadvantage.
