资源描述：
《用差异化策略创新包装企业培训（innovation of packaging enterprise training by differentiation strategy）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、用差异化策略创新包装企业培训（Innovationofpackagingenterprisetrainingbydifferentiationstrategy）???withtheNationalDrugLawcontinuestoimprove,theindustrycontinuetostrengthensupervision,whilethedegreeofhomogeneityoftheproductsismoreandmorehigh,marketcompetitionisincreasinglyin
2、tense,howtoenhancethecorecompetitivenessofenterprisesandbrands,hasbecomethemostconcernedtopicofenterprise.???alongwithrisingcostsandpricesdownwardpressure,facingtheopportunitiesandrisksofnewmedicalreformbroughtbytheenterprisesinscaleandprofitcoordination,asw
3、ellasthedevelopmentof"bottleneck"hasbecomeincreasinglyprominent,operatingunderincreasingpressure,manycompanieshavestartedlookingforabreakthrough,butasimpleandeasyoperationofthelinkbutthemajorityofenterprisesareignored--productpackagingimageimprovementanddesi
4、gninnovation.Whataboutthedilemmaofchangingpackaging?Adesigneroncecomplained:"thecompanyleadersdonotpayattentiontothedesignatall.Theyneverletusparticipateintheproductstrategymarketingmeeting.Weonlyusethemasartexpertsatordinarytimes.".Indeed,mostpharmaceutical
5、enterprisestodayonlyfocusontheproductionandmarketingoftheirproducts,butignorethedesignprocess.Manyenterprisestogetanewdrugnumber,firstdonotconsiderhowtoplanproductpackagingimage,butatrandomdesignontherushtomarket,orsimplybytheprintingplantfreedesign,andthenl
6、istedsales.???withtheextensionoftheenterpriseproductline,continuouslyenrichthevarieties,whentheproductpackagingasuperbcollectionofbeautifulthingsputtogether,theycometorealize:allkindsofproductpackaging,nosystem,nocoreelements,itisdifficulttodeterminefromanen
7、terprise,nottomentiontheconsumer.Thesalesmanishelpless,becausetheproductmorepromiscuity,sometimesintheenddonotknowtheirownproducts;dealerscomplainedofproductpackagingdesignissimple,coarse,nosignificantlevel,thepriceofspaceundertheconstantpressure,salesalsoen
8、counteredgreatresistance.???infact,themajorityofenterprisesatthisstagealsofacesadilemma:donotchangethepackaging,feltnosignificantlevel;forit,andworryabouttheimpactofbothsales(newpackagingneedsap
