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1、BrandvalueperspectiveenterprisesenhanceitssoftpowerstrategyAbstract:Theeraofeconomicglobalization,competitionbetweenenterprisesisagrowingtendencyCompetitioninsoftcompetitiveness,brandvaluelargelyreflectsthesoftpowerofanenterprisefromtheperspectiveofbrandvaluebybuildingbran
2、dvalue-enterprisesoftpowermodels,youcanexplorethelinkbetweensoftpowerandbrandvaluebasedonthemodeloftheenterprisefromtheloftyvisiontobuildthespecialtycorevaluesandexcellentcorporateculture,andtostrengthenthesenseofsocialresponsibility,andtoimprovetheirownhardp
3、owerandplusbigcommunicationplatformandproductdistributionchannels,buildingandenhancetheirsoftpowertoenhancetheircompetitiveness.Keywords:softpowerandbrandvalue;valuerecognition.Sincethereformandopeningup,Chineseenterpriseshaveusheredinunprecedentedopportunitiesfordevelopme
4、nt,anddeveloprapidly.Withthe20deepeningofglobalization,foreign-fundedenterprisescontinuetoenter,aswellaslocalenterprisestogoabroadtoopenupoverseasmarkets,intensifiedcompetitionbetweenenterprises,singlebytherigidtraditionalcompetitiveadvantagehasbeendifficulttoguaranteethew
5、ininthefiercecompetition.hardcompetitiveadvantagecompanieshaveownershiptimeisgrowingshort,andeasilycopiedbycompetitors,thecompetitionamongenterprisesisagrowingtendencyCompetitioninthesoftcompetitiveenvironmentwiththetimeschange,andalsochangetheproportionofsoftpowerandhardp
6、owerinthecomprehensivecompetitivenessofenterprises,softpowerhasincreasinglyshownitsuniquecharmandimportance.Atthesametime,brandbuildingarealsoincreasinglysubjecttotheattentionofcorporateleadership,brandvaluelargelyreflectsthesoftpowerofanenterprise.Consequently,brandvaluec
7、anbeintegratedintotheresearchenterprisesoftpowertoenhancetheproposedmeasuresasanentrypointtothebrandvalueenhancesoftpower,whichstandoutinthefiercecompetitiontoachievethesustainabledevelopmentofenterprises.20Atheoreticaloverview.1.Enterprisebrandvalue.201980ssetoffaworldwid
8、ewaveofmergersandacquisitions,causedwidespreadconcernofthepeopleofthebrandvaluebrandhasah
