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1、剖析企业营销策划的11大误区(Analysisof11misunderstandingsinenterprisemarketingplanning)[Abstract]Inthefiercemarketcompetition,theenterpriseneedsthecorrectmarketingplanningscheme,tohelpenterprisessolvetheproblemsinmarketing,seizethevictoryofmarketcompetition.However,inthepastsomecomp
2、anyplanningandplanningpersonnelfortheirownshort-terminterests,irresponsibletosellsomeoftheso-called"superb",somanycompaniestodelaythemarketingopportunities,andevencausesomedirecteconomiclosses.Therefore,manycompaniesdonotbelieveinplanning,planning,planning,resultinginal
3、otofmisunderstanding.ThisarticlefromthecurrentmarketafterChina'saccessiontotheWTOoftheactualsituation,andcombinedwiththeenterpriseencounteredinmarketingpractice,themarketingplanningandmarketingplanningpersonnelrequirementsareanalyzedindetailandpointsoutthemisunderstandi
4、ngofmarketingplanning,andmadetheanalysismoreaccurate.Keywords:enterpriseplanningmistakesComradeJiangZeminintheparty's"bigsixteen"reportrepeatedlymentioned:innovationisanation,acountryonthebasisoftoday'sworldofsurvivalanddevelopmentstrategiesofenterpriseinnovationisalsot
5、hecompetitionofglobaleconomicintegration.Andplanningistheinnovationpart,isanimportantpartofenterprisedevelopment.Thedevelopmentoftheenterprisedependsoninnovation,sotheenterprisealsoneedstoplan.Factshaveprovedthatthesuccessofenterprisemarketingenterprises,areinseparablef
6、romthesuccessfulplan.SuchasHaier,Changhong,ShenzhenVanke,lenovo...Andsoon,thesuccessoftheseenterprises,canbesaidtobeplanningsuccess.Itisalsobecauseofthesuccessfuldemonstrationeffectoftheseenterprises,planninghasbecomeahotspotinthecurrentmarket,moreandmoreenterprisespaya
7、ttentiontoplanning,useplanningtoseizethecommandingheightsofmarketcompetition.DengXiaoping,thechiefdesignerofreformandopeningup,isamasterofplanning.NobelprizewinnerDr.ChenNingYangcalledhimthechiefplannerof"nationalpolicy",andhecreatedanewsituationinChina'sdevelopment.Chi
8、na'senterprisestothemarket,throughthemarkettopromotetheprogressofenterprisesandmanagementimprovement.Italsofor