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1、保健品春节营销8大误区（8misunderstandingsofspringfestivalmarketingofhealthcareproducts）TheSpringFestivalisregardedasthe"goldminingpoint"forhealthcareproducts,andaspringfestivalisaroundofmarketingcampaignsforhealthcareproducts.Thistimeofyear,manufacturerswillusebusinessestoexhaustallthes
2、kills,notdoggedambitiontokillswitch.Manymarketplayersbecausetheexperience,fortheannualspringfestivalmarketingisalsoverymuchathome,butthemarketismostlikelytoresultintheconceptofexperienceamidstthewindsofchangeoutofimprisonment,marketingismistakeafterthespringfestival.Asapartic
3、ipantinthemarketingofhealthcareproducts,Iwouldliketotalkaboutseveralmisunderstandingsinthespringfestivalmarketingofhealthcareproducts:Misunderstanding1:SpringFestivalisthefestivalofhealthcareproductsIndeed,withthecontinuousimprovementofqualityoflife,thepursuitofhealthisbecomi
4、ngincreasinglyurgent,whichalsomakeshealthcareproductsinaveryshortperiodoftimetocompletefromscratch,fromtheretothepopularityoftransformationintothehomesofordinarypeople.Untilnow,personalhealthcareproducts,hasbecomeaconsciousandmust;healthcareproductsandgifts,becomeapleasingcol
5、orandfashion,sothereisahealthcareproducts"sunriseindustry",healthcareproductsmarkethasbecomethenewgoldrush",peoplelookatfiercelyasatigerdoes".Inthehealthcaremarket,theSpringFestivalisthehighest,themaximumproductioncapacity,somehealthcareproductssalesevenmorethantheannualSprin
6、gFestivalsalesof40%--thehealthcareproductsmanufacturerscannotbesaidtobeagreattemptation,manufacturersofsmallmanufacturers,largebusinessesaresmallbusinesses,likedroolwithenvy.Don'tthinkthataslongashealthcarecanbesetdirectlytothesaddlehorsebettingontheSpringFestivalmarket,lanei
7、sbadtoaThelossoutweighsthegain.turnedupsidedown.Industryhabitsfromthenatureofhealthcareproductsaredividedintotwocategories:universalhealthcareproductsandfunctionalhealthcareproducts.Universalhealthcareisahealthcarenourishingclass,oftencalledthetonic,theformismoreclosetothefoo
8、d,suchasbird'snest,ginseng,proteinpowder;functionalhealthcareproduct
