terminal marketing from the view of customer consumption psychology（从顾客消费心理看终端营销）

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1、Terminalmarketingfromtheviewofcustomerconsumptionpsychology（从顾客消费心理看终端营销）TerminalmarketingfromtheviewofcustomerconsumptionpsychologyCustomer:referstothosewhocometobuyaconsumptioncapacityorpotentialconsumptioncapacity.Thecustomeristhesourceofoureconomy,

2、thecustomerisourGod,andweare"therelationshipbetweenwaterandfish",interminalmarketing,shouldfullyunderstandandgraspthecustomer'spsychology,constanttheirneeds,provideservicesforthem,theyliketoknowaboutyourfriends,soastobringmoreincomeforus.Consumptionisa

3、kindofbehavioractivitythatpeopleproduceinordertosatisfytheirspiritualormaterialneedsConsumption:theconsumptionofclothing,food,shelterandtransportationforthesurvivalanddevelopmentofhumanbeings;Consumption:theconsumptionofhumanbeingsforproductionandrepro

4、cessing;1,customerconsumptionpsychologyprocessanalysisWhenpeopleareawareofthelackofsomething,thereisadesirefortheideathatthisobjectiveneedisaresponse.Accordingtotheobject:spiritualneedsandmaterialneeds.Dividebyhierarchy:physiologicalneeds,securityneeds

5、,belongingnessneeds,respectneeds,selfactualizationneeds.(Maslow'stheoryofneeds)Ontheonehand,differentconsumergroupshavedifferentconsumptionneeds.Ontheotherhand,thesameconsumerwillshowdifferentconsumptionneedsbecauseofageandlifescope.Consumerdemandisthe

6、drivingforceofconsumerbehavior,andastheneedsofthestatetostrengthen,theinnerdriveandexternalstimuluswillproducemotivation.Motivationreferstothedesireandideaofapersontodosomethinginordertosatisfyaneed.Itistheinternalmotiveforcethatmotivatesapersontoputin

7、toaction.Inpurchasingactivities,motivationisgenerallydividedintophysiologicalmotivationandpsychologicalmotivation.Physiologicalmotivationreferstothepurchasingmotivationofconsumersinordertomaintainandmaintainthesurvivalneeds,includingsurvivalmotivation,

8、enjoymentmotivationanddevelopmentalmotivation......Psychologicalmotivationreferstothebehaviormotivationcausedbythepsychologicalprocessofconsumers'cognition,emotion,consciousnessandwill.Itmainlyincludesemotionalmotivation,emotionalmotiva