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1、男性消费分析与男色营销突围管理（Maleconsumptionanalysisandbreakoutmanagementofblackbeltmarketing）Preface：Since2005,nomatterinthemassorienteddepartmentstoresorintheluxuryconsumermarket,maleconsumershavebeguntoincreaseinlargenumbers,andthetypesofconsumptionaremoredive
2、rsified.Onlytomenasanexample,intheviewofthefamousmarketingexpertTanXiaofangteacher,adozenyearsago,menarebasically"asuittoconquertheworld,whetherfromworkorattendaformalparty,therecanonlybeadress.Nowadayshoweverinordertohighlightthepersonality,highligh
3、ttheindividualcharacteristicsofthecitylivingenvironment,thewayofdressingisoutdated,thedifferentneedsofdifferentoccasionsdressgavebirthtodirectisthemen'scasualwearandsportswearmarketexpansion.Withthearrivalofthe"blackman"era,theoutbreakoftheblackbelte
4、conomymademanygolddiggerstrytodigsomegoldoutofit.Thehandsomestarportraitoffthemarket,malebeautypageanthaveopenedthebattle,commentonthemaleprogramsarefullofnewspapersandmagazineseachpageandtheTVscreen,someexpertsbelievethatthisisthemaleandfeministshif
5、tintheformationoftheaestheticeffectsoffemaleaesthetictendencyofthewholesociety,inthiscase,theriseofvideotape."Malecolor",awordfullofambiguouswords,butfromthepointofviewofmarketingplanning,itcontainsunlimitedbusinessopportunities."Sexeconomy"hasbecome
6、thelatestcommercialterms.LeadingtheeconomicwaveisthefourmaleF4,andfromtheirstart,theentertainmentindustrybegantorecognizethestrengthofthemalecharm,coupledwiththepursuitofmanymediaandwantonlyreported,soonmaleeconomycame.Afewyearsago,amanifitistoofocus
7、edontheirdressandappearance,maymakepeoplefeel"sissy",realmenwanttoshowtherough,dirtylook.ButthingsseemtohavechangedinAsiatoday.FamousmarketingexpertTanXiaofangteacher(officialwebsitewww.tanxiaofang.com)learnedthat,payattentiontothemandressedinsomeAsi
8、ancountriesdevelopedrapidly,hasformedafactionofasmallminoritysociety.Infact,the"male"ispopularnotonlyinAsia,intheworldalsointensified,theBritishsoccerstarBeckham,"theLordoftherings"demonprinceOrlando?Bloomquicklybecamepopular,thatmalemarketisexpandin
