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1、Handsomemaneconomicanalysisandmalebeautymarketinganalysismanagement（美男经济解读与美男营销分析管理）Preface：Afewyearsago,amanifitistoofocusedontheirdressandappearance,maymakepeoplefeel"sissy",realmenwanttoshowtherough,dirtylook.ButthingsseemtohavechangedinAsiatoday.Men
2、whodressupinsomeAsiancountrieshavedevelopedsorapidlythattheyhaveformedasmallminoritycommunity.Infact,"beauty"ispopularnotonlyinAsia,intheworldalsointensified,theBritishsoccerstarBeckham,"theLordoftherings"demonprinceOrlando?Bloomquicklybecamepopular,tha
3、thandsomemarketisexpanding."Handsomeman",awordfullofambiguouswords,butfromthepointofviewofmarketingplanning,itcontainsunlimitedbusinessopportunities."Handsomemaneconomy"hasbecomethelatestcommercialterm.Leadingtheeconomicwavearefourhandsomeboys,"F4".From
4、theirstart,theentertainmentindustrybegantorecognizethepowerofbeautymen,coupledwiththepursuitofmassmediaandbigreports,andsoonthehandsomeeconomycame.Thepursuitof"beauty"formenorfashion,ortheworldfortheesteemofmalebeauty,ancient.DuringtheWei,Jinandsouthern
5、andNorthernDynastiesinancientChina,itwasanageofhandsomemen.Atthattime,thedescriptionsofvariousbeautifulmenwerefarmorebeautifulthanthoseofbeautifulwomen.Duringthisperiod,themaleunderstandingof"fashion"isusuallyreflectedinthreepoints:shaving,powdery,incen
6、se.Theirquestforrefinedlifeisfarmorethanthemajorityofmentoday.Boththebattlefield"andrampantWubeauty"LanLingWang,hascreateda"throwfruitsurpluscar"story"thebestinallthelandhandsomepan;awalk"floatinglikecloud,WangXizhi,alsoastraighteningifscareddragon""aba
7、ndonclassicalisLaoZhuang,etiquetteandcontempt"abandonment"sevensagesofthebamboogrove;morebecausewasbeautifulandbypassers-byalivedeadguards?.ThefamousbusinessexpertTanXiaofangteachers(officialwebsitewww.tanxiaofang.com)learnedthatthestatisticsin2007thefi
8、rstdomesticfashionindex"surveyreport",themalebeautyskincareproductsintheglobalmarketshareisat25%annualrateofincrease.Marketforecastsshowthatby2010,thetotalsalesofChina'scosmeticsmarketwillreach80billionyuan,theproportionofmen'ssk
