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1、传统营销与网络营销的比较分析（Comparativeanalysisoftraditionalmarketingandnetworkmarketing）ComparativeanalysisoftraditionalmarketingandnetworkmarketingInternetmarketingoriginatedinthelate90s,someEuropeanandAmericanenterprisestooktheleadinusingtheglobalnetwork(Internet)asaplatformformark
2、etingactivities.TherearemanyversionsofthedefinitionofInternetmarketing,whicharemorerepresentative:A."Internetmarketingisanintegralpartoftheoverallmarketingstrategyofanenterprise.Itisforthepurposeofrealizingtheoverallbusinessgoaloftheenterprise.IttakestheInternetasthebasic
3、meanstocreatevariousactivitiesfortheonlineoperationenvironment."."(FengYingjian:foundationandpracticeofnetworkmarketing.)B.wheretheuseoftheInternetformarketing,youcancallitInternetmarketing,marketingofmanyelementssuchas:brand,channel,promotionandotherfactorsarereflectedin
4、theInternetmarketing,Internetmarketingmoreelementsofmarketingtobringnewformandcontent.Thatistosay,usingInternetinmarketing,wecallitInternetmarketing.(LuoShuzhong:anoverviewofInternetmarketing.)Eachofthesetwodefinitionshasitsadvantages,butitalsohasitsdisadvantages.Theadvan
5、tageofdefiningAisthatInternetmarketingispositionedaspartoftheoverallmarketingstrategyofanenterprise,servingtheoverallbusinessobjectivesoftheenterpriseandsavingInternetmarketingfromthemysteriousbubble.Asweknow,intheheydayofthenetwork,theInternetCo'sstocksoared,donotneedtob
6、ecomeprofitcangrowmagiccompanyexpansion.TheNASDAQInternetmarketingisalsorenderedmiraculous.AndthisdefinitionofInternetmarketingfromtheskybacktotheground.However,theinadequacyofthisdefinitionisthattheconceptof"onlinebusinessenvironment"hasbeenintroduced.Differentpeoplehave
7、differentunderstandingoftheonlineoperatingenvironment,andInternetmarketingisthereforeblurred.TheadvantagesofthedefinitionofBisstraightforward,andInternetmarketingisanewtechnologybymeansofmarketing,inessencewiththetraditionalmarketingisthesame;disadvantageistoosimple,andth
8、euseoftheInternetformarketing"thisdefinitioniseasytomisleadthereadertoviewtheInternetasameansofp
