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1、BookMarketingneedstobreakthroughthelimitationsoftraditionalmarketingFreepapersDownloadCenterNews:Bookacommodityisacommodityalargerproportionofgoodstomeettheneedsofthehumanspirit.Bookshaveproductattributes,butovertheyears,inmarketingbutnotthepublishersa
2、nddistributorstheattentiontheydeserve.Sincethebookisacommodity,itshouldconformtothecharacteristicsofthemarketeconomyandmarketingactivitiestopromotetheirsales.Booksproductwasbornalonghistory,isnotaproductofthemoderneconomy,andthereforesubjecttothedetent
3、ionofsomeofthetraditionalmodeofthinking,itsmarketingmodelimitations.coupledwiththerelativelylimitedprofitonbookproducts,resultinginenergyandfinancialresourcesinvestedbythepublishersanddistributorsforitsmarketingactivitiesisalsolimited.Withthechangeinth
4、ewayofbookpublishing,theincreasinglyfiercecompetitioninthebookmarketifyoucannotbreakthroughthetheBookstraditional5marketingmodel,tofindawaytoadapttotheeraofdevelopmentfortheroadbookproductsmarketing,thebookmarketwilleventuallycometotheendofhistory.Inte
5、rnetmediabringnewopportunitiesandchallengestoitsuniqueadvantagesforbookmarketingnetworkmarketingbookmarketinginformationspreadfaster,broader,strongereffect,especiallysuitableforthebooksmallinvestmentincomemarketingneeds.Breakthroughonthebasisofthetradi
6、tionalbookmarketingmodeltocreatebusinessopportunitiestoachievetruenetworkmaximizethedisseminationofresults,wealsoneedtopayattentiontotwokeypoints.followingcombinationofbookmarketingcaseinQipromotionplanningandexecution-<<careaboutisthestartofthep
7、overty>>foreveryonetotalkabouttwokeypoints:Internetistheeyeeconomicplatform,bookmarketingneedstoattractInternetusersconcernedWhetherbooksorothergoods,toachievemaximumrealnetworkpropagationeffect,youmustbeconcernedaboutmanufacturingnetizenstoattra
8、cttheeyeasastartingpoint.Bookshotspotconcerninformationcomes5mainlyfromthefollowingaspects:1ofthecharisma<<Fussarepoorstart>>thisbookthroughthelifeexperienceoftherealauthorof“TaiwantaxidriverZhouChunmingstruggleheropackaging