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1、Culturalmarketingacriticalleapinmarketing(文化营销市场营销的关键一跃)Twenty-firstCenturyisaculturaldominatedeconomicera,cultureisnolongeraneconomicaddition,butcloselyintegratedwiththeeconomyandbecomethedrivingforceofeconomicdevelopment.Cultureiscloselyrelatedtomarketing.Marketingprocessinthephy
2、sicalperformanceofproductdeliverytomeettheneedsoftheprocess,andintheinnerlayerisaculturalvaluetransfer,soastoachievecustomersatisfactionprocess.Themarketingprocessisfullofculturalfactors,itisthesupportofculturethatmakescommoditymarketingactivitiesmoredynamicandmoredurable.Intheerao
3、feconomicglobalization,thedomesticandforeignenterpriseshaveraisedthebannerofculturalmarketing,culturalmarketingmodeanddifferentstrategies,andcreatedanumberofculturalmarketingsuccess,throughtheanalysisoftheseclassiccases,helpenterprisestounderstandhowtogivefullplaytotheculturalfacto
4、rofbusinessactivity,howtowintheconsumersheart.Chineseandforeignculturalmarketingdifferencesduetothehugeroleofculturalmarketinginthemodernmarketcompetition,inthesurgingtideoftheculturalmarketinginthetideofnationalbusinesselitehavebecomeachallengeinmanyfieldsintoavarietyofentertainme
5、nt,culturalmarketingmyth.Butinreality,Chineseandforeignculturalmarketinghasdifferentcharacteristics,mainlyreflectedintheculturalenvironment,culturalmarketingprocess,culturalmarketinggoals,culturalmarketingmodelandculturalmarketingeffect.1.culturalenvironmentdifferences.Fromthestrat
6、egicpointofview,culturalmarketingisthestrategicmarketingthatenterprisesadopttomeettheneedsofconsumersindifferentcultures.Culturalenvironmentisextremelyimportantandeasytoignorefactors,culturaldifferencesoftenbecomeinvisiblebarrierstoitstransnationaloperation.Regionalculturalmarketin
7、gindifferentcountriesandbetweenregions,ithasaprofoundrelationshipwithnationality,religion,customs,languageandotherfactors,significantdifferencebetweendifferentregionshasbecomeamajorobstacleofmarketingactivities.Chinahasalonghistoryandculture,formingauniqueculturalsystem,whichisvery
8、differentfromwesterncultur