市场营销(marketing management)

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1、市场营销(MarketingManagement)　　inahighlypetitiveenvironment,theabilitytocreatepetitiveedgesoverone’sadversariesandtoachieveultimatevictoryinfiercepetitionsdependsnotsomuchonmaterialsresourcesasonthementalfactorsofintelligenceandconcepts.thoseconceptsthatcanleadtonesat

2、erializationofneanagement.asabranchofappliedscience,thescienceofmanagementhascrucialvaluenotonlyfordevelopingcountrieslikechinaakinguttermosteffortstocatchupultinationalgiantsinthedevelopedcountriesthemselves.forapersonlikemearketingmanagementasmycareerobjective,t

3、osharpenmyintellectualcaliber,tounderstandtheessenceofmanagementandtograspimportantskillsofmanagementhavebeemygreatestaspiration.　　asamaster’sstudentspecializinginmarketingandenterprisestrategies,iamveryproudtoreportthatihavemadesomeencouragingresearchachievements

4、.ofthetentofenterprises—enterprisestrategicalliancebasedonresourceplementarityandthestrategicorientationandcountermeasuresforchineseenterprisesininternationaloperationsintheneillennium,theformerhasbeenpublishedbyeconomictribuneinsept.2002andthelatterhasbeenaccepte

5、dforpublicationbychinaeconomistsinfeb.2003.thesetyactiveinvolvementinaresearchprojectnamedstudyonchineseenterprises’cooperation-petitionmodelsinhyper-petitiveconditions,arketing:apetitivemodeonahigherlevelinmoderneconomicshasbeenpublishedbycontemporaryfinanceecono

6、micsinnovemberthisyear.thoseresearchachievementscanunmistakablyindicatemytremendouspotentialtoperformmuchmoreambitiousresearchesinmyfuturedegreeprogramandiamdeterminedtodevelopthispotentialtothefullestextent.ipletedmyfour-yearsystematicstudiesinengineeringandmanag

7、ementscienceasanundergraduateattheschoolofeconomicsandmanagement,beijinguniversityofaeronauticsandastronautics.itispreciselythisundergraduateeducationthathasreinforcedmydeterminationtopursuemarketingmanagementasmylifelongcareer.althoughasanundergraduatemyunderstan

8、dingofsomecoursescannotbedescribedasprofound(somemightevenbesaidtoberathersuperficial),mylearningofthosecoursesneverthelessykenofknoyvision.