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1、DavidLoudonRobertStevensBruceWrennMarketingManagementTextandCasesPre-publicationREVIEWS,COMMENTARIES,EVALUATIONS...“MarketingManagementprovides“Thisworkisacademicallythoroughathoroughdiscussionofthewhilemaintainingreadabilityandcontemporarymarketingdecisio
2、nap-apragmaticapproach.Itisacompre-proach.MostnotableinthistextisthehensiveoverviewoftheSocietalMar-focusonquantitativedecisionsupport.ketingOrientationmodel—completeTheauthorsprovidebothfundamentalwithauxiliarymaterials—thatpropelsthereaderfromstudenttopr
3、actitio-andcomplexanalyticaltoolsforstu-ner.”dentstouseinunderstandingwhyde-cisionsaremade.Further,thechoiceofDavidA.Dyson,PhDcasessupportsthisfocus,allowingforDean,SchoolofBusiness,in-depthdiscussionandanalysis.ThisOralRobertsUniversityisanexcellentresour
4、ceformarketinginstructorswhoemphasizetheimpor-tanceofquantitativesupportinsoundmarketingdecisionmaking.”DavidSmith,DBAAssociateProfessor,LakeheadUniversityNOTESFORPROFESSIONALLIBRARIANSANDLIBRARYUSERSThisisanoriginalbooktitlepublishedbyBestBusinessBooks®,a
5、nimprintofTheHaworthPress,Inc.Unlessotherwisenotedinspecificchapterswithattribution,materialsinthisbookhavenotbeenprevi-ouslypublishedelsewhereinanyformatorlanguage.CONSERVATIONANDPRESERVATIONNOTESAllbookspublishedbyTheHaworthPress,Inc.anditsimprintsarepri
6、ntedoncertifiedpHneutral,acid-freebookgradepaper.ThispapermeetstheminimumrequirementsofAmericanNationalStandardforInformationSciences-PermanenceofPaperforPrintedMaterial,ANSIZ39.48-1984.MarketingManagementTextandCasesBESTBUSINESSBOOKS®RobertE.Stevens,PhDDa
7、vidL.Loudon,PhDEditorsinChiefStrategicPlanningforCollegiateAthleticsbyDeborahA.Yow,R.HenryMigliore,WilliamW.Bowden,RobertE.Stevens,andDavidL.LoudonChurchWake-UpCall:AMinistriesManagementApproachThatIsPurpose-OrientedandInter-GenerationalinOutreachbyWilliam
8、BenkeandLeEttaN.BenkeOrganizationalBehaviorbyO.JeffHarrisandSandraJ.HartmanMarketingResearch:TextandCasesbyBruceWrenn,RobertStevens,andDavidLoudonDoingBusinessinMexico:APracticalGuidebyGusGordonandThurmonWill
