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ID:24617851
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页数:3页
时间:2018-11-15
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1、市场营销(MarketingManagement) inahighlypetitiveenvironment,theabilitytocreatepetitiveedgesoverone’sadversariesandtoachieveultimatevictoryinfiercepetitionsdependsnotsomuchonmaterialsresourcesasonthementalfactorsofintelligenceandconcepts.thoseconceptsthatcanleadtonesat
2、erializationofneanagement.asabranchofappliedscience,thescienceofmanagementhascrucialvaluenotonlyfordevelopingcountrieslikechinaakinguttermosteffortstocatchupultinationalgiantsinthedevelopedcountriesthemselves.forapersonlikemearketingmanagementasmycareerobjective,t
3、osharpenmyintellectualcaliber,tounderstandtheessenceofmanagementandtograspimportantskillsofmanagementhavebeemygreatestaspiration. asamaster’sstudentspecializinginmarketingandenterprisestrategies,iamveryproudtoreportthatihavemadesomeencouragingresearchachievements
4、.ofthetentofenterprises—enterprisestrategicalliancebasedonresourceplementarityandthestrategicorientationandcountermeasuresforchineseenterprisesininternationaloperationsintheneillennium,theformerhasbeenpublishedbyeconomictribuneinsept.2002andthelatterhasbeenaccepte
5、dforpublicationbychinaeconomistsinfeb.2003.thesetyactiveinvolvementinaresearchprojectnamedstudyonchineseenterprises’cooperation-petitionmodelsinhyper-petitiveconditions,arketing:apetitivemodeonahigherlevelinmoderneconomicshasbeenpublishedbycontemporaryfinanceecono
6、micsinnovemberthisyear.thoseresearchachievementscanunmistakablyindicatemytremendouspotentialtoperformmuchmoreambitiousresearchesinmyfuturedegreeprogramandiamdeterminedtodevelopthispotentialtothefullestextent.ipletedmyfour-yearsystematicstudiesinengineeringandmanag
7、ementscienceasanundergraduateattheschoolofeconomicsandmanagement,beijinguniversityofaeronauticsandastronautics.itispreciselythisundergraduateeducationthathasreinforcedmydeterminationtopursuemarketingmanagementasmylifelongcareer.althoughasanundergraduatemyunderstan
8、dingofsomecoursescannotbedescribedasprofound(somemightevenbesaidtoberathersuperficial),mylearningofthosecoursesneverthelessykenofknoyvision.
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